Joico Bridges the Gap Between Stylists, Consumers and Products With Revolutionary E-Commerce Model
Hair Care Brand Teams Up With Online Salon Retail Solution, Loxa Beauty, to Provide Ultimate Online Shopping Experience That Benefits Stylists/Salons
LOS ANGELES--(BUSINESS WIRE)--World-renowned hair care brand, Joico, has partnered with beauty online retail solution, Loxa Beauty (www.loxabeauty.com), to bring stylists, consumers and products together through an industry-first online shopping platform. The beauty industry was rooted in the ability to experience products in-store through the five senses, but that notion is rapidly changing and evolving into a virtual beauty counter. A hair care industry pioneer, Joico is swiftly adapting to the high demands of the industry and offering new opportunities for easy, online product sales that still benefit the stylist/salon.
“This partnership marks yet another monumental moment for the brand, and we are thrilled to be a part of this exhilarating journey”
Through this unique partnership beginning mid-March, Joico will maintain its position as salon/stylist expert, while making its award winning professional products directly accessible to consumers. The industry has anticipated the salon/stylist being pushed outside of the online sales equation, and has been collaborating to find a solution. Unlike traditional e-commerce platforms, Loxa Beauty is the only website that incorporates a salon/stylist into the checkout process by awarding commission for individual online sales.
“This partnership marks yet another monumental moment for the brand, and we are thrilled to be a part of this exhilarating journey,” comments Sara Jones, General Manager at Joico. “As a brand, we believe the connection between consumers and the professional salon world is the foundation of our industry, and Loxa Beauty empowers this connection on a broader scale. Finally, there’s a website that offers everything the beauty enthused consumer desires, and we are excited for this opportunity to deepen our connection with our customers.”
Additional resources have been designed for salons/stylists on Loxa Beauty, including a mobile tool used to send personalized HairScription™ recommendations to their clients. Salons/stylists can choose from over 3,000 options, including Joico products, to recommend the perfect product that is unique to their client’s needs.
“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chair,” says Janell Shaffer, Founder of Loxa Beauty. “This revolutionary platform bridges the gap between the salons/stylists, clients and professional beauty products. By awarding a commission on every sale, we are able to keep the stylist at the center of the shopping experience. Our goal was to partner with brands that understand the importance of this connection, which is why we worked diligently to ensure Joico was present.”
Consumers can join Loxa Beauty to receive content, special offers and buy Joico product, while professional salons/stylists can benefit from Loxa Professional through their personal salon/stylist listing and account. With a salon/stylist listing and account, a salon/stylist is eligible for compensation, this completing the circle between professionals, consumers/clients and the online shopping experience.
For additional information on Joico products, brand news and offerings visit www.Joico.com.
Joico, a division of Zotos, Inc., a Shiseido company, has been pioneering revolutionary hair-science and artfully blending it with the latest innovations in hair care creating beautiful, healthy hair that Turns Heads since 1975. All Joico hair care, styling, haircolor and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer exceptional quality, unparalleled performance and lasting beauty from the inside out