33Across Launches the Intent Signal Platform, Introduces a New Class of Advertising
Intent Signal Platform harnesses proprietary search and sharing signals from embedded code on more than 625,000 publishers to create new “In-View” ad units and enhanced audience performance
NEW YORK--(BUSINESS WIRE)--33Across (www.33Across.com), a leading advertising technology company, today launched the Intent Signal Platform for advertisers and publishers. The Intent Signal Platform identifies intent from billions of consumer search and sharing activities on more than 625,000 publishers to deliver breakthrough advertising experiences and enhanced modeled audience solutions.
“Despite the technological advances over the last decade, there remains serious challenges to effective online advertising including targeting, reliance on standard ad units and their placement on the page”
“Despite the technological advances over the last decade, there remains serious challenges to effective online advertising including targeting, reliance on standard ad units and their placement on the page,” said Eric Wheeler, CEO of 33Across. “The Intent Signal Platform addresses each of these challenges with proprietary intent targeting technology and new ad units that are designed for viewability and impact. This not only creates a new revenue channel for publishers, but an entirely new class of advertising for brands that are looking to engage their target audiences.”
The Intent Signal Platform is the culmination of more than a year’s worth of work merging Tynt’s copy and paste and content sharing technology with 33Across’ best in class targeting and social graph solutions. Through the Tynt acquisition and technology, 33Across now has code embedded directly on more than 625,000 publishers, allowing the Intent Signal Platform to identify actual consumer intent signals on a massive scale. The intent signals identified by 33Across are then used to power two new, cross-platform ad products—Intent Signal Solutions and Intent Modeling Solutions.
“33Across’ Intent Impact Units enable illy to engage consumers at the most relevant moments of discovery and connection,” said Tom Beck, President, Enlighten. “Their proprietary technology delivers deeper engagement and more effective targeting for illy.”
The secret to the 33Across Intent Signal Solution’s performance lies in its ability to reach consumers at key moments of discovery with high-impact creative and new “in-view” placements. These Intent Impact Units enable advertisers to drive branding metrics with advertising that goes beyond cookies for optimal cross-device performance. Additionally, 33Across’ Intent Modeling Solutions combine real-time data from its Intent Signal Platform with first-party advertiser data and offline purchase data to create customized prospect profiles.
“I love working with 33Across because the team truly cares about my business and delivers results,” stated Narin Johns, Display Media Director at Internet Marketing Inc.
“Our performance campaigns run on the new Intent Signal Platform and have provided the performance and the scale we demand. In fact, one of our current campaigns that is using the Intent Modeling Solutions is surpassing our expectations with 1,000 percent return on ad spend.”
Since 33Across’ founding in 2008, the company has focused on solving some of the advertising industry’s biggest challenges using massive search, social and interest data to deliver audiences that drive greater results for leading brands. With the creation of the Intent Signal Platform the company has done it again by creating a breakthrough solution to deliver more effective, high impact advertising and targeting.
33Across is a leading advertising technology company, recently named the 70th Fastest Growing Company in America by Inc. Magazine. 33Across harnesses intent from billions of consumer search and sharing activities on more than 625,000 publishers to deliver breakthrough advertising experiences and enhanced modeled audience solutions. The company works with one half of Fortune’s 1,000 top companies, and has offices in New York, San Francisco, Los Angeles, Chicago, Sunnyvale and Boston. Learn more at www.33Across.com.