G(irls)20 and Burson-Marsteller Partner to Elevate the Voices of Girls and Women Globally
NEW YORK--(BUSINESS WIRE)--G(irls)20, a global social profit organization that works towards the economic empowerment of girls and women around the world announced today that Burson-Marsteller, a global public relations and communications firm, will be its official media and communications partner.
“Our partnership with Burson-Marsteller will help us make young women’s voices heard, which is an essential step towards building an inclusive global economy.”
Designed according to G20 architecture, as an annual forum for international cooperation and decision-making, G(irls)20 brings together one delegate from each G20 country, plus a representative from the European and African Unions, Afghanistan, Pakistan and the MENA region, to discuss, debate and design solutions that will economically advance girls and women around the world. The 2014 Summit will be held in Australia and G(irls)20 delegates will address the same agenda as G20 leaders - promoting stronger economic growth and employment outcomes and making the global economy more resilient to deal with future shocks.
Burson-Marsteller is joining a global network of partners from the private sector, governments and social profit organizations, which support the G(irls)20 Summit in becoming one of the leading global platforms advancing the full participation of girls and women globally through their economic and political empowerment.
“I am excited to be working with G(irls)20, a powerful initiative based on the growing evidence that empowering girls and women has an exponential effect on economic growth and development,” said Don Baer, Worldwide Chair and Chief Executive Officer of Burson-Marsteller. “A key element of our commitment to Burson-Marsteller, Being More is building dynamic partnerships that stimulate conversations with the potential to change the world. Our partnership with G(irls)20 is a great example of that.”
“G(irls)20 is about mobilizing girls and young women, locally, nationally and internationally. In partnership with other social profit organizations and the private sector, we design innovative solutions for consideration by G20 leaders,” said Farah Mohamed, President & CEO of G(irls)20. “Our partnership with Burson-Marsteller will help us make young women’s voices heard, which is an essential step towards building an inclusive global economy.”
“We are proud to be G(irls)20 Summit’s communications partner around the world,” said Ambassador Karen P. Hughes, Worldwide Vice Chair, Burson-Marsteller. “We look forward to helping drive broader awareness of the organisation and its mission of promoting greater economic and political empowerment of girls and women globally. This partnership is part of Burson-Marsteller’s Being More by Giving Back commitment to service and builds on our growing focus on women, with specialty programs for a number of clients.”
About the G(irls)20 Summit
G(irls)20 brings together one delegate from each G20 country, plus a representative from the European and African Unions, Pakistan, Afghanistan and the MENA region. The delegates debate, discuss and design innovative ideas necessary to improve the growth of communities, countries and companies by empowering girls and women globally and present these ideas to G20 Leaders. While the agenda is the same as the G20 leaders and focuses on building stronger economies – the participants are all girls, aged 18-20. G(irls)20 Summit is a non-partisan, registered charity in Canada.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 72 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.
Katarina Wallin Bureau, COO of Burson-Marsteller Europe, Middle East & Africa (EMEA), is a member of the G(irls)20 Advisory Committee http://www.girls20summit.com/about/advisors/.