CU Direct Connect Launches New Website with Consumer Benefits
CUDC launched a new consumer focused website that includes value-added partner offers and more
CENTENNIAL, Colo.--(BUSINESS WIRE)--CU Direct Connect (CUDC), a leader in the Colorado automotive lending market providing indirect auto lending services to credit unions and auto dealers, announced today the launch of its newly revamped website developed with the end-consumer in mind. CUDC has tremendous relationships with auto dealer and credit union partners and is now focusing on engaging consumers with the ability to apply for auto loans online through our participating credit union partners, as well as the ability to download special discounts from auto dealer partners.
“CUDC already had the internal tools and talent to carry out their mission—we simply streamlined the interface for their constituents. Consolidating various Web properties and exposing CUDC’s APIs on the site allows visitors to find the information they need quickly.”
The new site, www.CUDirectConnect.com, was redesigned to offer quick and easy access to essential information and features that provide a more comprehensive understanding of the company's services and partnerships.
Due to their extensive experience in digital marketing and focus on user experience, CUDC partnered with local digital marketing firm Carbon8 for this project. This new website, which was created in responsive design for easy access across mobile and desktop devices, was designed to empower consumer choice and education around the car-buying process.
Some of the new site features include:
- Mobile friendly versions to access information from any device, anytime
- Discounts and coupons from auto dealers participating in the CUDC program
- Enhanced partner search to locate credit unions and auto dealers
- Extensive links to online auto and credit resources
- Improved Pre-Approval Auto Loan Application to provide consumers answers in moments
Jeff Robertson, Carbon8’s head of development, stated, “CUDC already had the internal tools and talent to carry out their mission—we simply streamlined the interface for their constituents. Consolidating various Web properties and exposing CUDC’s APIs on the site allows visitors to find the information they need quickly.”
“We were thrilled to work with Carbon8 on this project,” said Marsha Marrier, CUDC director of marketing. “The number of users doing online research on a mobile device increases every year, so it is imperative for businesses like CUDC to keep up with the trends and utilize adaptive technology in order to display content optimized for different devices.”
Mark Mitton, president of Carbon8, stated, “The Web has changed. CUDC let us know that their visitors are now on a variety of devices, like smart phones and tablets. We built a site that gives each individual the best experience regardless of who they are or what device they are using.”
To learn more about CUDC programs and becoming a credit union or auto dealer partner visit us online at www.CUDirectConnect.com.
About CU Direct Connect
Formed in 2002, CU Direct Connect (CUDC) is a credit union service organization (CUSO) providing state of the art vehicle lending and origination funding platforms utilized by credit union members and auto dealer partners. CUDC enables any size credit union to generate auto loans and acts as a risk consultant to all partners. The organization is based in Colorado and currently serves 35+ credit unions for vehicle lending which supports the hundreds of auto dealer partners currently enrolled in the CUDC program. CUDC, through its member credit unions, is collectively one of the largest auto lenders in Colorado. For additional information visit us online at www.CUDirectConnect.com.
Carbon8 is an interactive advertising agency founded on the idea that in the digital era of marketing, great creative and strategy require great programming. We have a talented creative department backed by a large in-house programming department. We are a full service agency providing branding, web design, iPad and iPhone marketing and sales apps, search engine marketing, social media marketing, video, print design, and market strategy. Visit Carbon8 online at www.carbon-8.com.