Primacy Expands Footprint in Greater Boston to Support Continued Growth
Digital agency bets on Boston with new hires and expanded office space
FARMINGTON, Conn. & BOSTON--(BUSINESS WIRE)--Award-winning, independent agency Primacy (formerly Acsys Interactive) announced today it has expanded into a new office in the greater Boston region. Though the company has had a presence in the area for several years, Primacy made the strategic decision to lay down deeper roots and expand its Boston-based team due to a number recent client wins in the region and increased demand for its full-breadth of services that go beyond purely digital, including branding, marketing, technology, and media buying. Primacy is actively hiring several positions in Boston, including roles of art director, IA/UX designer and copywriter.
“Formalizing our presence in the Boston market marks an important milestone in delivering on our long term vision”
“Formalizing our presence in the Boston market marks an important milestone in delivering on our long term vision,” said Stan Valencis, president, Primacy. “We’re expanding not just geographically but also in how we meet our clients’ ever-changing needs. With the creative prowess coming out of our Boston office and across the company, we now offer a whole new depth and breadth of capabilities that build on our core competencies in digital.”
Primacy’s Boston team currently consists of cross-departmental talent, all of whom work seamlessly and collaboratively with those in the Farmington, Conn. and New York City offices. The office is led by marketing and digital strategy veteran and Primacy Senior Vice President and Managing Director Jeff Johnson and Creative Director Kieran McCabe. Existing clients that will be serviced primarily out of the new office include Tufts Medical Center, Partners HealthCare, Emmanuel College, ChildObesity180, Regis University and Gonzaga University. The office is located in Somerville, Mass.’ Davis Square area, a burgeoning hub for creative organizations.
“We’re thrilled to be deepening our roots in the Boston area to better serve the many leading hospitals, educational institutions and other leading brands we count as both clients and now neighbors,” said Johnson. “But this office is about so much more than space and location; it’s about delivering on a mission to create a full-service, soup-to-nuts, creative digital-first powerhouse, backed with noteworthy talent.”
To learn more about Primacy’s unique culture, competitive benefits and open positions, visit the company’s career page.
Primacy (formerly Acsys Interactive) is an award-winning, independent agency known for creating digital experiences with meaningful impact. Primacy combines lead-agency thinking with digital acumen to deliver measurable, actionable results. Core competencies include strategic thinking, creativity, technology, marketing, social and mobile. Primacy’s vertical strengths are in consumer, financial, health, manufacturing and education; clients include Amica, Cannondale, CIGNA, EmblemHealth, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT, Regis University, Sikorsky Aircraft, Quinnipiac University, and Yale-New Haven Hospital. The company is headquartered in Farmington, CT with offices in New York and Boston. To find out more, visit www.theprimacy.com.