Research and Markets: Global Energy Drink Market 2014-2018: Increase in Use of Natural Ingredients in Energy Drinks a Major Trend
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mbkg7l/global_energy) has announced the addition of the "Global Energy Drink Market 2014-2018" report to their offering.
The analysts forecast the Global Energy Drink market to grow at a CAGR of 13.38 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing brand awareness among consumers. The Global Energy Drink market has also been witnessing the increasing use of natural ingredients in energy drinks. However, the stringent government regulations could pose a challenge to the growth of this market.
Key vendors dominating this space are Red Bull GmbH, Monster Beverage Corp., Rockstar Inc., and PepsiCo Inc.
Other vendors mentioned in the report are Advanced Food Concepts Inc., Hector Beverages Pvt. Ltd., Living Essentials LLC, Kraft Foods Inc., The Coca-Cola Co., Vital Pharmaceuticals Inc., and XYIENCE.
Commenting on the report, an analyst from the team said: The Global Energy Drink market is witnessing an increase in the launch of energy drinks with natural ingredients. For instance, Scheckter's Organic Energy is a 100 percent organic energy drink. It contains organic Brazilian guarana, organic raw Brazilian coffee seed, ginkgo biloba, organic pomegranate juice, organic ginseng, organic elderberry, organic lemon juice, organic raw Fairtrade sugar, and natural spring water. Several vendors in the market are innovating with unique ingredients and are introducing numerous assortments of natural energy drinks. Hence, the introduction of natural ingredient-based energy drinks is expected to have a positive impact on the growth of the market during the forecast period. Therefore, the increase in the use of natural ingredients in energy drinks is a major trend that is expected to lead to the growth of the Global Energy Drink market during the forecast period.
According to the report, one of the drivers in the market is the increasing brand awareness among consumers. The vendors in this market are increasingly focusing on launching innovative marketing campaigns to increase awareness about their brands among consumers. They use innovative marketing strategies to portray the perceived benefits of their products to consumers, thereby influencing their purchase decision.
For more information visit http://www.researchandmarkets.com/research/mbkg7l/global_energy
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