Joingo Powers Launch of The Gold Rush Club Mobile App for Bucky’s & Yavapai Casinos
SAN JOSE, Calif.--(BUSINESS WIRE)--Mobile engagement company Joingo announced today the launch of the Gold Rush Club mobile app for Bucky’s & Yavapai Casinos. The Gold Rush Club mobile app is the casinos’ first branded mobile initiative.
“Having a mobile app is now a must-have for casino operators. Joingo’s award-winning technology makes going mobile simple and effective for our customers.”
Located in Prescott, AZ, Bucky’s & Yavapai Casinos feature slots, table games, dining, entertainment, and resort accommodations. Using Joingo technology, the casino properties have created a mobile presence that unifies their Gold Rush Club loyalty program, direct marketing, amenities, events, games and more, placing them all directly on their patrons’ mobile devices. The system also allows for highly targeted engagements based on the patrons’ geographic location - all in real-time and all on mobile devices.
“We are looking to increase visitation and reduce our direct mail costs. The features and functionality available from Joingo are just what we needed to accomplish these goals,” said Simon Fort, Marketing Director at Bucky’s & Yavapai Casinos. “Joingo’s Location-Based Marketing Automation is especially exciting for us. Using mobile geo-fencing technology to target our marketing efforts and produce immediate results – that’s just not possible with direct mail.”
“We’re thrilled to partner with Bucky’s & Yavapai Casinos on their new mobile marketing strategy,” said Joingo’s VP of Business Development and Channel Sales, Brenda Boudreaux. “Having a mobile app is now a must-have for casino operators. Joingo’s award-winning technology makes going mobile simple and effective for our customers.”
Joingo is a mobile engagement company based in San Jose, CA, with offices in Nevada. Joingo’s patented technology targets smartphones and tablets, using the latest in native and web apps, SMS (texting), location-based services and more. Joingo allows brands to reach 98% of all mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue. The company is led by a proven management team that includes experts from the mobile technology and casino gaming industries. For more information about Joingo, visit www.joingo.com, on Facebook, or Twitter @joingo_com.
About Bucky's & Yavapai Casinos
The Yavapai-Prescott Indian Tribe operates two casinos, Bucky's and Yavapai Casinos. The two casinos provide approximately 24,000-square-feet of gaming space, 545 slot machines, poker, blackjack and a resort with 160 rooms. Bucky's Casino adjoins the Prescott Resort for deluxe accommodations and dining options. For more information, visit www.buckyscasino.com.