Natural Plant Products Completes Environmental Impact Sustainability Model to Keep Pace with Expected Growth in Vegetable Oils Use in the Personal Care Industry
SALEM, Ore.--(BUSINESS WIRE)--Natural Plant Products (NPP) reveals the results of a five-year environmental sustainability model comparing long term effects of three crop rotation systems on soil erosion, energy usage and water quality at their member farms. The model revealed that a rotation system, where NPP’s meadowfoam crop was rotated annually with annual rye grass (ARG), significantly reduced soil erosion and energy consumption with better water quality index values when compared to other models measured.
“The great news is that no-till and rotational farming are already the norms in the majority of our member farms. And, importantly, not only is that approach supportable environmentally, but fiscally as well”
The NPP report was prompted by a 2010 Kline and Co report that consumption of vegetable oils in the personal care products industry would grow at more than 5% per year (in most major markets) for at least the next five years. NPP has been growing oilseed crops for vegetable oils in the Willamette valley for over 20 years leading them to focus on the long term.
“With that kind of expected worldwide growth in the use of the products we produce, we felt it was our company’s imperative to make sure, through the transparency of our farming operations, that we were maximizing sustainable practices in our member farms,” says Mike Martinez, CEO of NPP.
The concept of crop rotation has been practiced for thousands of years but often short term market pressures cloud the long term sustainability picture for farmers. Yet, according to Edelman’s 2012 goodpurpose® study, “Throughout the world, consumers are taking action, and making decisions in response to Purpose.” As a result, manufacturers will be counting on suppliers to keep up sustainably and cost-effectively.
Thankfully, the results of NPP’s model provide compelling evidence that, done right, it’s possible to satisfy both. With the annual meadowfoam/ARG rotation model, soil erosion was reduced by over 71% and energy use was reduced by over 280% when compared with a continuous ARG cropping system.
“The great news is that no-till and rotational farming are already the norms in the majority of our member farms. And, importantly, not only is that approach supportable environmentally, but fiscally as well,” observes Martinez. “The consumer is increasingly demanding demonstrably sustainable products and by growing reliably available, stable-priced, sustainable ingredients we can stay ahead of that curve and the growing demand. Thankfully, it’s really a win-win for all of us.”
NPP plans to continue to refine their farming practices as sustainable norms and consumer behaviors progress. This dedication to responsible farming illustrates the company’s ongoing commitment to developing and promoting botanicals for the personal care industry.
About Natural Plant Products
NPP has focused on botanicals with novel triglycerides, functionality and distinctive skin feel (such as meadowfoam seed oil and daikon seed extract) for over twenty years. NPP is the manufacturing and marketing subsidiary of OMG, a cooperative of multi-generational farms in the Willamette Valley of Oregon, USA.
To read more about the NPP Sustainability Model, go to: http://bit.ly/mfenvironmentalmetrics