Despegar.com Delivers More Localized Travel Planning Across Latin America with Digital Element’s Geolocation Solution
NetAcuity Edge Helps Travel Agency Customize Online Experiences Based on Users’ Locations
ATLANTA--(BUSINESS WIRE)--Digital Element, the leading provider in geolocation and IP Intelligence solutions, today announced that Despegar.com, the largest online travel agency in Latin America, has selected its technology to offer a more precise and localized web experience aimed at enhancing the value and use of its core travel-planning services.
“When we talk about experience, one of the cornerstones is the location of the user. We need to know the exact place where the user is located to offer them the best trips, hotels and discounts.”
Speed, reliability, relevance and pricing are constant competitive pressures within the travel industry. Despegar.com wanted to understand, in detail, users’ locations to be able to offer them the best online experience, while always providing them travel search results according to their expectations.
“The user’s experience in every interaction with the site is a priority,” said Cristian Martinez, product owner at Despegar.com, “When we talk about experience, one of the cornerstones is the location of the user. We need to know the exact place where the user is located to offer them the best trips, hotels and discounts.”
Despegar.com is a one-stop-shop for both tourist and corporate travel. Travelers can choose from 500 airlines, 70 car rental agencies and thousands of packages around the world. Despegar.com’s users have access to 150,000 hotels, one of the largest hotels online data bases available in the market. After conducting its own data evaluation among vendors, Despegar.com decided to utilize Digital Element’s NetAcuity® Edge to offer a more localized online experience; concrete and accurate search results; and specialized newsletters.
“Latin America continues to be one of the world’s booming travel regions so competition remains strong here,” said Jorgelina Striedinger, Latin America business development director for Digital Element. “We were able to clearly demonstrate our technology’s ability to provide the most accurate Latin American IP geolocation data down to a postcode level. The quality and precision of that data was extremely important to Despegar.com so it could, in turn, deliver both relevant and reliable travel information for its users.”
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives―from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, publishers, ad networks, and social media platforms have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the offline power of location to the online world. Headquartered in Atlanta, Digital Element is a division of Digital Envoy Inc.
Despegar.com is the largest travel agency in Latin America. Based in Miami and with presence in 21 countries in the region, the company employs 4,500 professionals. Through its website www.despegar.com you can buy tickets for 750 airlines, 150,000 hotels, cruises and car rental services around the world. Either you buy online or via its own call centers, Despegar.com always guarantees the lowest price in the market.