Research and Markets: Amazon 2013 - Online Grocery: Amazon Now Ramping Up Its Online Grocery Offer outside the US
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6dgjbv/amazon_2013) has announced the addition of the "Amazon 2013: Online Grocery" report to their offering.
For Amazon, grocery is the big opportunity, it is after all the biggest category in retail in any market, shoppers will always need to eat and drink. Grocery is also where Amazon's future growth will come from, then again it is also the hardest sector to make work profitably online.
That said, grocery has been the fastest growing category on Amazon in the US for two years now. So far the biggest growth has come from the shelf stable products Amazon sells through 1P (Amazon Retail) and 3P (its marketplace).
In both business models, Amazon and AmazonFresh, the retailer is over-indexing with younger families and higher income groups. This alone demonstrates why joining the ecosystem has become so attractive to FMCG brands. Amazon has found that once a consumables shopper has converted to an online buyer, they buy across all CPG categories.
Amazon is now ramping up its online grocery offer outside the US as well. The author answers the questions whether there will be a shift from shelf stable to fresh on the cards, and what the online grocery strategy for the marketplace is and what the plans are for Europe and FBA.
Key Topics Covered:
Executive summary - new solutions on the horizon
Amazon Grocery UK
Amazon Grocery USA
Amazon Grocery Germany
Advertising, KPIs, data collection
New concepts: advertising and the Adzinia business
Case examples: Collaboration in advertising
New concepts: branded store fronts and subscription models
How to work with Amazon as a FMCG player
How to work with Amazon as a FMCG player: 5 key points
How to manage price competition from the marketplace
Logistics: the move to same day delivery
List of Charts and Figures
For more information visit http://www.researchandmarkets.com/research/6dgjbv/amazon_2013
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.