LR Launches New Fragrances for Men: "Racing" and "Just Sport"
AHLEN, Germany--(BUSINESS WIRE)--In 2014, LR Health & Beauty Systems will follow up "Bruce Willis Personal Edition" with the launch of two additional new fragrances for men. "Just Sport" and "Racing" represent the new sports fragrances from the globally leading cosmetics manufacturer.
"Just Sport" is the perfect combination of sportiness, elegance and masculinity. Fresh citrus fruits, sharp notes of ginger and spicy cardamom are combined with notes of sensuous wood and musk - for a casual, relaxed lifestyle. In cooperation with “Givaudan”, the Swiss-based globally leading manufacturer of flavourings and fragrances, a sporty daytime fragrance has been developed that offers the ideal combination of dynamic freshness and a confident, elegant appearance.
It’s going from zero to one hundred with “Racing”, an exciting, dynamic fragrance for men who love a challenge and constantly redefine success. While initially notes of citrus, orange, cardamom, carnation and basil beckon, the next round reveals a heart note of jasmine, lavender and cedar wood with a base note of amber, musk and vanilla. “Racing” has been developed in cooperation with one of the premier essential oil producers - the Munich-based “drom” fragrance house.
Both fragrance series are available as Eau de Parfum (EUR 24.95 each), After Shave (EUR 15.95 each) and a perfumed Hair and Body Shampoo (EUR 12.95 each).
Further information at: www.lrworld.com/healthandbeauty
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About LR Health & Beauty Systems GmbH
LR Health & Beauty Systems GmbH, one of Germany’s leading direct sales enterprises for body care and beauty products, is represented in 30 countries and with more than 1,000 employees and hundreds of thousands of registered sales partners and customers LR is one of the leading global players in the industry. Its pillars of success include German quality products, a unique car plan, a professional training and service program for sales partners, a fair and transparent marketing plan as well as the cooperation with celebrities like Bruce Willis, Emma Heming-Willis, Heidi Klum and Karolina Kurkova. The company, successfully on the market for almost 30 years, places special emphasis on training and further education which takes place in its own academy. CEO and Spokesperson of LR is Dr. Jens M. Abend. LR is also a member of the following associations: Verband der Vertriebsfirmen Kosmetischer Erzeugnisse e.V. (VKE) [German cosmetics distributors and marketing association], Bundesverband deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungsergänzungsmittel und Körperpflegemittel e.V. (BDIH), [Association of German industrial and trading firms for pharmaceuticals, health care products, food supplements and personal hygiene products], Bundesverband Direktvertrieb Deutschland e.V. (BDD) [German Association of Direct Sales] and the European Direct Selling Association (SELDIA).