FitStar and MyFitnessPal Partner to Give Users the Tools They Need to Look and Feel Their Best in 2014
Leading Fitness Companies Deliver Improved Performance and Results; Expand Powerful Data Tracking Tools
SAN FRANCISCO--(BUSINESS WIRE)--Feeling guilty about those New Year's fitness resolutions you've already abandoned? Get the inspiration you need to tackle them again with a new partnership from FitStar, Inc., the next-generation fitness company behind the hit personal fitness app - FitStar: Tony Gonzalez - and MyFitnessPal, the leading free resource for maintaining health and fitness goals. Users will now be able to sync their FitStar: Tony Gonzalez and MyFitnessPal accounts, providing improved tracking and management of their health and fitness data, including calories burned and fitness progress. The data tracking expansion is just the beginning of a long-term partnership, and FitStar and MyFitnessPal will continue to work together to add new ways to provide value to users.
“We’re looking forward to teaming up with FitStar to give our users the best workout content. We’re also really excited about how FitStar can use our nutrition and activity data to help everyone make positive changes to their fitness regimen.”
“We started FitStar to inspire people to live healthier lives. And tracking and analyzing personal data - especially nutrition data - is crucial for one to succeed in their fitness and weight loss journey. MyFitnessPal is a great way to track that data,” said Mike Maser, CEO and co-founder of FitStar, Inc. “We’re excited to start a long-term partnership with MyFitnessPal because we firmly believe that their nutrition data will help us personalize our workouts to create an even better product experience. Being able to tell if a person ate 1,000 calories more than average the day before, for example, will allow us to suggest they ratchet up their FitStar workout the next day.”
FitStar recently announced several new updates for FitStar: Tony Gonzalez, including bringing the popular app to iPhone and iPod Touch. The app also received a major redesign with extensive upgrades to the platform that feature iOS7 optimizations, a sleek new user interface, features and animations, as well as overall enhancements based on customer feedback. The FitStar: Tony Gonzalez app was recognized as a Best of 2013 App by Apple and is available for free from the App Store for iPhone, iPod Touch and iPad at www.appstore.com/fitstartonygonzalez.
“MyFitnessPal has become the top health and fitness community in the world thanks in large part to the great partnerships we build,” said Mike Lee, CEO of MyFitnessPal. “We’re looking forward to teaming up with FitStar to give our users the best workout content. We’re also really excited about how FitStar can use our nutrition and activity data to help everyone make positive changes to their fitness regimen.”
MyFitnessPal features a massive database of nutritional information with more than 3 million food items, including the most popular restaurants and food brands. By gathering people’s health and fitness data in a single place, MyFitnessPal offers its users a comprehensive look at their overall personal health.
FitStar, backed by Google Ventures, Trinity Ventures, Floodgate and other prominent investors in tech, mobile and sports, is a leader in the emerging digital fitness space and is dedicated to helping millions of people get fit and live healthier lives at home, or on the go. For more information and on-going updates, please visit FitStar’s new website at www.fitstar.com.
About FitStar, Inc.
FitStar, Inc. is headquartered in San Francisco. The company’s mission is to build a digital health and fitness platform to inspire people to live healthier lives. Founded in 2012, the company is backed by several prominent angels and venture investors including Google Ventures, Advancit Capital, FLOODGATE Fund, Founder Collective, MESA+, Neil Young and Bob Stevenson’s LLL Capital, Ronnie Lott and Ed Zander.
MyFitnessPal has helped more than 40 million people achieve and maintain a healthier and happier lifestyle. With a database of more than 3 million foods and hundreds of exercises, top fitness technology partners and community insights, MyFitnessPal is the leading free resource for achieving and maintaining health goals. MyFitnessPal is headquartered in San Francisco, CA. For more inspiration, visit http://www.myfitnesspal.com/.