Prophet Partners with Last Mile Health to Deliver Impact in Africa’s Remote Villages
NEW YORK--(BUSINESS WIRE)--Prophet, a strategic brand and marketing consultancy, has announced its collaboration with Last Mile Health to help the organization redefine health delivery and save the lives of those who live in the hardest-to-reach corners of Liberia. To overcome the challenges of distance and infrastructure, Last Mile Health developed an innovative model that taps the existing human potential in “last mile” villages to provide primary care where it has the greatest impact.
“It was personally very fulfilling to partner with the team at Last Mile Health to bring their vision to life and help them create meaningful change in the world.”
“Raj and the team at Last Mile Health apply passion, creativity and novel thinking to tackle the problems that others have written off as too difficult to solve–where there are roadblocks, they see only opportunities,” said Chan Suh, Chief Digital Officer at Prophet.
Led by Dr. Rajesh Panjabi, a physician and instructor at Harvard Medical School who fled Liberia’s civil war as a child, Last Mile Health focuses on the final frontier of global health, remote rural locations where millions of Africans die from preventable and treatable illnesses. The organization developed a solution; rather than design a system that relies on far-away doctors and hospitals, it recruits, trains, equips and supports gifted people within each village and converts them into frontline community health workers.
“We’re very grateful to have partners like Prophet who are committed to problem-solving and delivering impact,” said Dr. Panjabi, CEO and Co-Founder of Last Mile Health. “With innovation and creative thinking we can make the impossible possible.”
Last Mile Health tapped Prophet for counsel to help refine and strengthen its brand, known in Liberia as Tiyatien Health, or “justice in health” in the local dialect. Prophet designed an identity and visual system that can support the Last Mile Health in its broader goal to scale globally and replicate its delivery model to provide services in other hard-to-reach areas.
“The design component of this project was very straightforward,” said Peter Dixon, Prophet’s Creative Director. “We created a strong, simple wordmark that uses the color blue to draw the eye to the word ‘all’, representing the organization’s commitment to go to the last mile to help and heal ALL people in need.”
Forbes Magazine editor Randall Lane recently highlighted the work of Dr. Raj Panjabi and Last Mile Health in a story titled “This Guy May Have Solved the Healthcare Model for 1 Billion People”. Lane also presented Dr. Panjabi with a Global Citizen Movement Award for his outstanding work.
The design team was led by Prophet Senior Design Director Dolores Phillips, who added, “It was personally very fulfilling to partner with the team at Last Mile Health to bring their vision to life and help them create meaningful change in the world.”
Prophet’s work with Last Mile Heath is part of the Prophet for Non-Profit program, the consultancy’s way of “doing well by doing good”. Though this initiative, the firm undertakes volunteer service efforts across the globe and also provides strategic brand and marketing guidance for non-profit organizations and causes.
Prophet is a strategic brand and marketing consultancy with offices around the world, including Berlin, Hong Kong, London and Zurich. The firm helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, Electrolux, GE, Johnson & Johnson, McDonald's, Siemens, UBS and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.
Last Mile Health saves lives in the world’s most remote villages by recruiting, training, supervising and incentivizing professionalized, high-performing community health workers. The Last Mile Health delivery platform bridges health access gaps for high impact. Specifically, villages served by Last Mile Health have seen immunization rates increase from 13% to 97%, access to maternal health services increase from 15% to 98% and rate of mortality in children under-five years decrease by more than 33%.