Gillette Clinical Clear Gel Deodorant Debuts “Pressure Points,” an All-New Web Series Giving Fans an Inside Look at Top Players Preparing for the NFL Scouting Combine and 2014 NFL Draft
Jadeveon Clowney, Eric Ebron and Aaron Murray Put Their Physical and Mental endurance - and Gillette Clinical Clear Gel Deodorant - to the Test as They Prepare for the Most Challenging Job Interview of Their Lives
BOSTON--(BUSINESS WIRE)--Gillette® (NYSE: PG) in association with the NFL, NFL.com and NFL Films today unveiled “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three key potential 2014 NFL Draft picks – defensive end Jadeveon Clowney, tight end Eric Ebron and quarterback Aaron Murray. The first “Pressure Points” episode premieres tonight at www.nfl.com/pressurepoints and gives sports fans a behind-the-scenes look at how these athletes push their physical and mental limits in preparation for the NFL Scouting Combine and Draft.
“For most prospective players, the Combine will be their most important job interview”
The road to the NFL requires rookies to keep their cool and perform at their best. With their spot in the Draft often coming down to their performance at the Combine, NFL hopefuls must give their all to secure a spot on Draft weekend. The Combine is a four-day showcase widely considered to be one of the “most challenging job interviews ever” that tests players’ physical and mental abilities in a pressure-packed environment. “Pressure Points” gives viewers an inside look at everything the players endure in preparation for the Combine; from the rigorous drills they must perform on the field to the mental toughness they must exhibit in team interviews and mental acuity tests.
“For most prospective players, the Combine will be their most important job interview,” said Doug Sticksel, associate brand manager, Gillette Personal Care. “If these athletes count on Gillette Clinical Clear Gel to protect them during these physical and mental pressures, guys everywhere can be rest assured that this is will protect them during times when they are expected to perform at their best.”
Gillette Clinical Clear Gel is the all-new deodorant that allows any man to perform at his best, even during life’s most stress-filled, high-pressure moments. It is the first-ever clinical strength, clear gel antiperspirant and is designed to provide tough protection for the toughest sweat. Gillette Clinical Clear Gel is available in Cool Wave and Power Rush scents and goes on clear to provide 48-hour wetness and odor protection.
“Pressure Points” will air on www.nfl.com/pressurepoints and at Gillette.com, with weekly installments posting each Wednesday through March 5. After a brief intermission following the NFL Combine, the miniseries will kick off again in the week leading up to the NFL Draft on Thursday, May 8, with episodes airing each Wednesday through May 14. The first episode will follow Clowney, Ebron and Murray as they arrive at renowned training facility EXOS, An Athletes’ Performance Institute, to work out with football’s top athletic trainers in preparation for the Combine.
Gillette Deodorant is bringing fans closer to the game by giving viewers a chance to get involved with Clowney, Ebron and Murray as they prepare for the Combine and Draft. Fans can submit Combine and Draft-related questions to each of the three athletes at @Gillette on Twitter, and the players will answer their favorite fan questions in videos that will be posted on Gillette’s YouTube Channel and social media channels during the “Pressure Points” season.
Fans can keep up with Gillette at www.Gillette.com and can follow the Combine and Draft conversation on Twitter by following @Gillette and on Facebook at https://www.facebook.com/gillette. Clinical Clear Gel is available in a broad range of traditional and online retail outlets throughout the U.S. for a suggested retail price of $7.99.
For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.
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