MEGA Names Vice President to Lead Global Marketing
Newest member of executive team will develop branding and business development initiatives
BOSTON--(BUSINESS WIRE)--MEGA has appointed Robert Raiola to the company’s executive group as vice president of marketing, to lead all corporate marketing activities. He is taking charge of the company’s branding, product marketing, field marketing and marketing communications programs, and will oversee the company’s marketing teams around the world.
“Robert will be a strong addition to help us further accelerate our growth and solidify our position as the industry leader.”
MEGA has been helping organizations manage enterprise complexity and business transformations for more than 20 years, with software solutions that assist its customers in moving ahead of their competitors. Customers include Banque Accord, Express Scripts, HCL, Nissan, Procter & Gamble, Swiss Federal Railways, UniCredit Group and Walgreens.
“MEGA has assembled a very strong, talented executive team and continues to invest in bringing experienced leaders to our company,” said Lucio de Risi, CEO, MEGA. “Robert will be a strong addition to help us further accelerate our growth and solidify our position as the industry leader.”
For more than 20 years, Raiola has led sales and marketing teams for prominent international software companies. He was senior marketing director (EMEA) for Brightcove, where he established marketing programs that grew the sales pipeline and increased awareness of the company.
Raiola was with Adobe for eight years, where he served as senior marketing director (EMEA), managing a marketing team that supported sales across 13 countries. During his tenure, Adobe Europe became the fastest growing region in the world for the company. For ten years, Raiola was with Microsoft, where he held a series of sales management positions that included consumer division director, channel manager, large account sales manager and OEM partners manager. He began his career at Rank Xerox.
Raiola has published many articles on marketing topics and has a master’s degree in applied economics from the Université Paris Dauphine.
MEGA’s software provides a comprehensive view of processes, resources and mission-critical organizational information. The solutions aid companies in creating roadmaps that result in better business decisions, improved risk management, and successful business transformation.
The company has long been named by industry experts as an innovator in helping enterprises improve corporate performance. Gartner has named MEGA as a leader in its enterprise architecture Magic Quadrant reports for five consecutive years, including the Magic Quadrant for Enterprise Architecture Tools report, published October 3, 2013. The company was also named a leader in The Forrester Wave: EA Management Suites, Q2 2013. MEGA won the 2013 GRC Technology Innovator Award from GRC 20/20 Research.