Terra Technology Wins Industry Awards, Improves Supply Chain Performance for Global Manufacturers
NORWALK, Conn.--(BUSINESS WIRE)--Terra Technology was ranked as a top five provider of supply chain planning solutions for the eighth consecutive year by Consumer Goods Technology magazine’s annual Reader's Choice Survey. Terra was recognized for bringing innovative best-of-breed solutions to market and having high user satisfaction and loyal customers. The Readers' Choice 2014 Survey invited consumer goods executives to rank supply chain software providers that are best suited to deliver a competitive edge in today’s changing market.
“We are proud to be working with some of the world’s leading manufacturers and to be recognized for contributing to the success of their supply chains”
The company was also recognized by Food Logistics magazine in its annual Food Logistics 100, an award that honors software and technology providers with products and services that are crucial to global food and beverage supply chains. This marks Terra’s ninth appearance on the Food Logistics 100 list.
In December, retailers voted seven of Terra’s customers as top-ten manufacturers in the Kantar Retail 2013 PoweRanking Survey. The rankings are closely watched by manufacturers who view service excellence as a competitive differentiator and are considered an important validation of customer focus.
“We are proud to be working with some of the world’s leading manufacturers and to be recognized for contributing to the success of their supply chains,” said Robert F. Byrne, CEO of Terra Technology. “In 2013, our Demand Sensing technology helped manufacturers deliver more than $200 billion worth of goods in more efficient, responsive and sustainable ways. We look forward to the continued success of our customers in 2014.”
Terra’s Demand Sensing is the most widely-used forecast improvement solution in consumer products, helping companies understand their markets in over 160 countries. Demand Sensing systematically analyzes current information, including retailer point-of-sale data, to accurately predict orders based on what is actually happening in the supply chain. The recently published 2013 Forecasting Benchmark Study, encompassing roughly one-third of North American consumer packaged goods volume, shows how sensing demand helps manufacturers improve forecast accuracy for all product categories and business activities, including new products, promotions and seasonal sales. Demand Sensing cut average weekly forecast error by 38 percent across all companies in the study.
About Terra Technology
Terra Technology uses better mathematics to sense demand, optimize inventory and predict transportation and warehousing requirements for some of the world’s best-known companies including Shell, Procter & Gamble, Unilever, Mondelēz International, Kimberly-Clark, AkzoNobel, Kraft Foods, ConAgra Foods, General Mills, Kellogg and Campbell Soup. Terra invented demand sensing in 2002 and offered the first solutions to use retailer data systematically to improve supply chain efficiency, enhance service, cut inventory and reduce waste. Information on how Terra enables a truly integrated supply chain can be found at terratechnology.com.