nFluence Media, Westfield Bag Marketing Week’s Top Mobile Marketing Prize for Innovative In-Mall Shopping App
Autograph®-Powered App Drives Personalized Consumer Experience for Westfield UK
SEATTLE & LONDON--(BUSINESS WIRE)--nFluence, the pioneer in consumer-powered marketing, and leading global shopping center company Westfield, collected Marketing Week’s Data Strategies Award for Mobile Marketing today for helping Westfield malls throughout London provide consumers with an innovative mobile experience.
“The ‘My Westfield’ app is an example of Westfield’s commitment to delivering digital solutions that enhance the customer experience”
nFluence was singled out by Marketing Week (a leading publication covering the UK marketing industry) for transforming the “My Westfield” app into a marketing vehicle that builds consumer trust and drives retailer traffic through a personalized mobile experience.
The app features content such as fashion events, cinema listings, discounted offers, new product lines and store openings within the Westfield London malls. Information is presented to mall-goers based on their specific profile, or “autograph.”
The app, which has hit the top of the iTunes lifestyle charts in the UK, is an intriguing experience among consumers who are fed up with surrendering their privacy for the convenience of personalization.
“The ‘My Westfield’ app is an example of Westfield’s commitment to delivering digital solutions that enhance the customer experience,” said Myf Ryan, Westfield director of marketing, UK & Europe. “The app provides an opportunity for retailers to deliver targeted messages around the mall and when planning a trip here.”
nFluence’s Mobile Relationship Management platform drives revenues and efficiencies by compelling customers to communicate their interests via an intelligent app that within 30 seconds can infer over 2,700 wants and needs at over 90 percent accuracy.
In late 2013, the “My Westfield” app also received the 2013 Retail Systems Award for Best Personalization Technology.
“We’re delighted that Marketing Week has recognized Westfield’s vision with this award,” said Henry Lawson, CEO of nFluence Media. “As online shopping grows, only a client as visionary as Westfield understands that the right mobile technology leveraging shopping mall traffic is the best way to strengthen their position as the hub around which retail brands and consumers revolve.”
About nFluence Media
nFluence Media is the pioneer of consumer-powered marketing through its Autograph® technology, empowering people with the freedom to privately explore and connect to the things that matter to them. nFluence Media also provides its Mobile Relationship Management technology platform to retail clients, mobile carriers and global media agencies. Headquartered in Seattle, the company also has offices in New York and London.
About Westfield UK
Westfield Group has one of the world’s largest shopping center portfolios with 91 centers in Australia, New Zealand, the United States, and the United Kingdom. Last year more than 1.1 billion customer visits generated over US$45 billion in retail sales. Westfield shopping centers are highly productive, with strong franchise value and the ability to attract the world’s leading retail brands. They are an essential part of the community’s social and economic fabric.