MPOS and Mobile are Merchants’ Number One Priority
January 2014 PYMNTS.com mPOS TrackerTM highlights mPOS international expansion and the importance of receipts as a marketing engine.
BOSTON--(BUSINESS WIRE)--January’s edition of the mPOS TrackerTM highlights three particular developments as the mPOS market rolls into 2014: mPOS continues to expand internationally, particularly in emerging markets; is the number one priority for merchants ranking even higher than security; and receipts have the potential to become an important marketing channel for merchants.
The January 2014 report features five new players: Aptito, BEETLE, Emerge Mobile, Starmount and Vexilor. The report also provides updates for twelve existing players in the mPOS space including Blue Bamboo, iZettle, I Love Velvet, Mswipe, Monetise, ShopKeep POS, Square, PayAnywhere, and QFPay and two suppliers: Anywhere Commerce and Infinite Peripherals.
Observations discussed in this report include:
- mPOS and mobile trumps all. For the first time, mPOS and mobile solutions are viewed by merchants as their number one key priority.
- mPOS merchants have had their silver bullet all along. Sales artifacts were once thought of as only a required part of the transaction, but have now become important communication “canvases” to be used by merchants as important channels to the customer.
- mPOS land grab focused on bringing customers to merchants. Amazon’s acquisition of GoPago could ignite SMB mPOS by handing small merchants not only a POS solution but one that supports its Pay with Amazon plug in, allowing them to serve 230 million+ consumers right from the start.
The mPOS TrackerTM is a monthly analysis of the developments taking place in the mobile point of sale industry produced by PYMNTS.com and sponsored by ROAM. Updates related to the player profiles and capabilities are welcome and should be directed to: firstname.lastname@example.org
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ROAM™, an Ingenico company, helps merchants get to market quickly with secure, cost effective and powerful mobile point of sale solutions, regardless of the technology environment. ROAM’s “powered by” mCommerce platform provides the hardware peripherals, applications, tools and services enabling companies worldwide to realize the benefits of using mobile to reinvent their interactions with their customers and to create new business efficiencies. Founded in 2005, ROAM is a pioneer in the mobile POS space, having produced and distributed the industry’s first secure mobile card reader and today powers mobile point of sale solutions for many of the leading companies in this market, globally. For more information, visit www.roamdata.com.