SigmaCare Selects Dodge as its Integrated Communications Partner
ATLANTA--(BUSINESS WIRE)--Dodge Communications, an integrated communications agency serving the healthcare industry, today announced it has been selected as the integrated communications partner for SigmaCare. In an effort to further elevate SigmaCare’s brand presence and promote lead generation in the rapidly growing market of long term and post-acute care (LTPAC), Dodge has been tasked with developing new messaging, a custom website and marketing collateral as well as executing an ongoing public relations program.
“As the need for post-acute care escalates across the care continuum, Dodge will strategically share our value, not only as an EHR vendor focused on the LTPAC community, but as a trusted partner who works closely with providers throughout implementation, go-live and throughout future challenges.”
SigmaCare delivers an integrated electronic health record (EHR) platform that is specifically built to help LTPAC providers enhance reimbursement and focus on quality patient care through advanced clinical decision support and analytics. The company’s hands-on approach enables it to deliver customized implementations for large national chains, regional multi-provider and independent providers in response to their unique operational and financial goals. By partnering with clients before, during and after deployment to ensure its technology is fully adopted and optimized, clients achieve streamlined clinical and administrative workflow, resulting in improved patient care delivery, increased reimbursement, reduced costs and lowered risk.
“By partnering with Dodge, an agency immersed in the healthcare industry, we’re able to convey the important differentiators of our company in a way that resonates within the market,” said Steve Pacicco, CEO at SigmaCare. “As the need for post-acute care escalates across the care continuum, Dodge will strategically share our value, not only as an EHR vendor focused on the LTPAC community, but as a trusted partner who works closely with providers throughout implementation, go-live and throughout future challenges.”
Dodge will highlight SigmaCare’s partnership approach, unique focus on LTPAC clinical outcomes and emphasis on local markets by executing a new brand identity in conjunction with a strong thought leadership position among target stakeholders. In order to foster brand recognition and further build on SigmaCare’s positive industry reputation, Dodge will pursue the following:
- A new messaging exercise that identifies the target message SigmaCare wants to convey in a concise, impactful way through a positioning statement, value statements and more;
- A custom website that is easy to navigate and focuses on providing educational materials to LTPAC providers, administrators and leadership;
- Corporate materials, including a corporate brochure, tradeshow booth and refreshed social media platforms, that highlight the company’s new look and messaging; and
- Content creation, from bylined articles and other media-facing materials, to white papers and case studies, that positions SigmaCare as a trusted thought leader in the space.
“With unprecedented conversations forming around the need for long-term care permeating the industry, LTPAC technology is in growing demand from both clinical and financial standpoints,” said Chowning Johnson, vice president at Dodge Communications. “With this partnership, we look forward to helping SigmaCare—who we believe to be a respected leader and innovator in this space—find their unique voice among competitors and communicate their services and expertise throughout the country through strategic branding and lead generation initiatives.”
About Dodge Communications
Dodge Communications is an integrated PR and marketing agency that accelerates the growth of innovative healthcare companies through strengthened brand awareness, enhanced thought leadership and increased demand. For more information, visit www.dodgecommunications.com or call (770) 998-0500. Slant, the Dodge Communications Blog, provides insights on the latest healthcare industry, marketing and public relations news and issues.