Townsquare Media Adds Leading Music Brand, Hype Machine, to Portfolio
Unites Leaders in Digital Music Discovery and Live Events
GREENWICH, Conn.--(BUSINESS WIRE)--Townsquare Media Group announced today the addition of Hype Machine (http://hypem.com) to its influential and premium portfolio of music and entertainment-focused digital properties reaching over 60 million US monthly unique visitors, as reported by ComScore. The addition of Hype Machine strengthens Townsquare Media’s leading position in the music space online and further establishes its #1 ranking in the music category from ComScore.
“We are excited to team up with Townsquare Media to better connect listeners, marketers and music, and look forward to working with a partner focused on making a significant impact in this space”
Hype Machine is the leading global aggregator of music blogs. Highly respected within the music community, Hype Machine is dedicated to providing the most culturally rich music discovery experience on a variety of platforms, as well as delivering unique live experiences, such as the Hype Hotel at SXSW. This year’s highly anticipated Hype Hotel is a 5-day event featuring more than 60 artists, curated by Hype Machine and its top music blog partners.
“Hype Machine and Townsquare Media are a natural fit – two unique leaders celebrating authentic and authoritative voices in music through digital discovery and experiential events,” commented Andi Poch, Senior Vice President, National Digital Sales. “We are ecstatic to kick off our partnership at one of SXSW’s most talked about and attended events, the Hype Hotel, where Hype Machine brings its deeply engaged audience new, 'must-listen' music. With an incredible opportunity for on-the-ground experiences and the ability to package and distribute this content to the world, the Hype Hotel is truly an anchor for the intersection of brands, bands and media.”
“We are excited to team up with Townsquare Media to better connect listeners, marketers and music, and look forward to working with a partner focused on making a significant impact in this space,” said Anthony Volodkin, Founder of Hype Machine.
About Townsquare Media Group
Townsquare Media Group creates and distributes original and motivating media experiences that connect communities seamlessly with content they love, people they trust, products they want, and things that matter. We attract, engage, and activate audiences on a local and national basis through our unique mix of market-leading marquee entertainment properties. Our local business owns and operates 312 radio stations, over 326 companion websites, an e-commerce business (SeizeTheDeal.com), and approximately 500 annual live events in 66 small and medium-sized markets across the country. Our national business owns and operates leading music and entertainment-focused digital properties including TasteofCountry.com, Loudwire.com, PopCrush.com and ScreenCrush.com, several leading multi-day music festivals, including Mountain Jam and the Taste of Country Music Festival; a digital advertising portfolio which reaches over 60 million unique visitors monthly; and a marketing services business which provides a turnkey web presence for small and medium-sized businesses. We also operate Townsquare Cares, a non-profit organization dedicated to helping our troops and their families. Funds managed by Oaktree Capital Management are the Company’s largest shareholder. www.townsquaremediagroup.com
About Hype Machine
Hype Machine tracks discussions on hundreds of music blogs around the world and presents them for easy discovery through the web, mobile apps and unique live experiences. In its 8th year of operation, the Brooklyn-based company has been credited with launching the careers of bands like Foster the People, and is considered a barometer for tracking breaking bands within the music industry. Fall in love with something new at http://hypem.com.