NAMCO BANDAI Games Brazil Ltda. to Unify Under Global Rebranding Efforts and Emerge as BANDAI NAMCO Games Brazil Ltda.
Corporate Rebranding Efforts Will Unite All BANDAI NAMCO Games Subsidiaries Under One Cohesive Brand
SAO PAULO--(BUSINESS WIRE)--NAMCO BANDAI Games Brazil Ltda. today announced that the company will officially rebrand itself as BANDAI NAMCO Games Brazil Ltda. The BANDAI NAMCO Games corporate logo and name will be fully integrated in all of the company’s communications, product branding, and presences in digital and online spaces effective April 1, 2014.
“In the past two years, awareness of NAMCO BANDAI’s brand, products, along with its business presence in Brazil has grown remarkably”
On September 29, 2005, Bandai Co., Ltd. and NAMCO LIMITED implemented a management integration to form NAMCO BANDAI Holdings Inc. This step was taken to compete more effectively on the global stage in the fast-changing digital entertainment industry and to deliver further growth for the newly merged company. The resulting BANDAI NAMCO Group has become a premier global entertainment group involved in business sectors ranging from video games, toys, amusement facilities, mobile and digital game software, to apparel and sundries. As previous separate entities (Namco Hometek Inc. and Bandai Games Inc.) the companies were each known for creating some of the industry’s top interactive entertainment franchises.
“In the past two years, awareness of NAMCO BANDAI’s brand, products, along with its business presence in Brazil has grown remarkably,” says Francisco Ohno, Administrator of NAMCO BANDAI Games Brazil Ltda. “The global rebranding to the BANDAI NAMCO Games brand will further strengthen the company’s foundation here, allowing us to further expand our offerings of products and services from a fantastic roster of franchises for gamers in Brazil.”
The NAMCO BANDAI nomenclature continued to be used in North America and Europe post-merger due to the strong connection the Namco brand commanded in the video game space in these territories at the time. Today’s announced corporate rebranding will consolidate all BANDAI NAMCO Games subsidiaries under one cohesive logo and name for all communications, branding, and product labelling purposes.
About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc., part of NAMCO BANDAI Holdings Inc., is a leading global publisher and developer of interactive content — including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN®, TEKKEN®, SOULCALIBUR®, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA®, RIDGE RACER® and ACE COMBAT®. More information about the company and its products can be found at www.namcobandai.com or www.facebook.com/namco.
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