Marcus Theatres® Announces Major Renovation of Nebraska Cinema
Improvements Include UltraScreen DLX Auditorium, DreamLoungers in Every Auditorium
MILWAUKEE--(BUSINESS WIRE)--Marcus Theatres®, a divison of The Marcus Corporation (NYSE:MCS), has announced an extensive remodeling of the Marcus Twin Creek Cinema in Bellevue, Neb., just south of Omaha. Among the improvements will be the addition of an UltraScreen DLX™ auditorium, three Big Screen Bistros, a Take Five Lounge and Zaffiro’s Express.
“Marcus Theatres continuously invests in making the moviegoing experience more enjoyable and more memorable for our customers”
UltraScreen DLX combines three incredible elements into one unbelievable experience: the massive, three-story-tall, 56-foot wide UltraScreen®; oversized, electric DreamLoungerSM recliners that moviegoers can adjust to go from upright to full recline at the touch of a button; and Dolby® Atmos™ immersive sound. Dolby Atmos allows audio to move anywhere in the auditorium, creating a life-like, virtual soundscape.
The renovations will include new wall coverings, lighting and lobby furnishings and a complete exterior update. Every auditorium will be remodeled to accommodate the installation of DreamLoungers, doubling the legroom from 42 inches to a spacious 84 inches to accommodate these oversized, incredibly comfortable recliners.
There will be fresh, exciting food and beverage options at the renovated Twin Creek Cinema. Guests will be able to relax over a beverage and appetizers in the Take Five Lounge, pick up hot food at Zaffiro’s Express in the lobby or dine while watching a movie in one of the Big Screen Bistro auditoriums. Zaffiro’s THINCREDIBLE® handmade-to-order pizza will be available in the Take Five Lounge, from Zaffiro’s Express or in a Big Screen Bistro.
Big Screen Bistros are full service in-theatre dining auditoriums that boast a full menu of drinks, chef-prepared entrees, appetizers, salads, sandwiches and desserts. Food and beverages are brought to guests while they relax in DreamLounger recliners fitted with unique swivel tables.
Before or after a movie, guests can meet their friends at the Take Five Lounge for a hand crafted cocktail or locally brewed beer and sample some of the delectable food items on the Take Five’s dining menu. The Take Five will feature seating for 70 and a 20-foot-wide, high definition screen for a variety of programming options.
“Marcus Theatres continuously invests in making the moviegoing experience more enjoyable and more memorable for our customers,” said Rolando Rodriguez, president and CEO of Marcus Theatres. “The amazing UltraScreen DLX immersive experience, along with all reserved DreamLounger recliners in all auditoriums and great new food and beverage options, will make the Marcus Twin Creek Theatre a true entertainment destination. And all of these amenities and improvements will be provided with no change in our current admission prices.”
Construction at the Twin Creek Cinema is scheduled for completion by May 2014. The theatre is located in Bellevue, Neb., just north of the intersection of Highway 370 and 36th Street. For more information, please contact Bob Menefee at 414-905-1159 or email@example.com.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).