Kroenke Sports & Entertainment Partners with Evento to Maximize Fan Engagement over Social Media
Denver Nuggets are the first NBA team to leverage Evento’s proprietary SitNearMe® platform, making it easier and more convenient for fans to purchase tickets over social media
DENVER--(BUSINESS WIRE)--Kroenke Sports & Entertainment (KSE) and Evento today announced a partnership to maximize social ticket sales through fan engagement on the Denver Nuggets’ official Facebook page. Evento’s proprietary SitNearMe® platform enables fans to purchase tickets by showcasing which of their friends are attending each game as well as their seat location. The partnership aims to further engage millions of fans through the power of social-sharing, and make it easier and more convenient to purchase tickets. The Denver Nuggets are the first NBA team to leverage the fan-friendly ticketing solution, but will soon be joined by the other three KSE-owned Denver professional sports franchises - the Colorado Avalanche, Rapids and Mammoth.
“By implementing SitNearMe® into our Facebook page, we’re not just utilizing the social site for information sharing and engagement, but it is now an integrated piece of our overall strategy to help get more fans into the arena.”
“We have over 1.2 million Nuggets Facebook fans, one of the most active and engaged followings in the NBA. Attending a game is one of the most exciting experiences for a fan, so we wanted to enable our robust social fan-base an opportunity to purchase seats near their friends,” said Che Vialpando, Denver Nuggets Senior Vice President of Team Sales. “By implementing SitNearMe® into our Facebook page, we’re not just utilizing the social site for information sharing and engagement, but it is now an integrated piece of our overall strategy to help get more fans into the arena.”
With Evento’s socially-smart and fan-friendly ticketing solution, Facebook users can see which friends in their social network are not only attending a Nuggets game, but also know exactly where they are sitting and have the ability to purchase seats nearby without ever leaving Facebook - rather than being redirected to an external ticketing website.
“The data has always told us that Facebook users generally want to stay within the four walls of Facebook – to upload photos, comment on posts, scroll through status updates, share funny memes or interesting videos or breaking news – rather than viewing and interacting with content on external sites. Now our fans will be able to buy tickets to our games through our official ticketing partner, Altitude Tickets, all without leaving Facebook,” said Jared Harding, Director, Social Media and Digital Marketing, Kroenke Sports & Entertainment.
Evento’s comprehensive solution includes API integration into a right holder’s ticketing system, while also placing the SitNearMe app on a right holder’s Facebook page with integration into Facebook’s social graph. Additionally, the company provides meaningful, real-time analytics to partners who can then reward their fans with relevant incentives for successfully encouraging friends to purchase tickets through its system.
“Social media is a powerful, influential tool, and Kroenke Sports is a thought-leader in this space—connecting and uniting their fans in some of the most innovative ways. Starting with the Nuggets, we’re thrilled to provide fans with a social sharing and ticketing platform that will enhance the game-day experience,” said Ophir Zardok, CEO and Founder of Evento.
Financial terms of the partnership between Kroenke Sports and Evento will not be disclosed.
The leader in social ticketing and event promotion, Evento is a white-label, cloud-based solution that allows event owners to maximize the revenue-generating potential of their social media assets. As a complementary solution, Evento’s socially-smart and proprietary SitNearMe™ platform utilizes API integration that syncs directly into an event owner’s existing ticketing system to help sell tickets over social media without redirecting fans to outside sites. This fan-friendly, cost-effective approach engages millions of fans through the power of social-sharing and provides event owners with an incremental sales channel, as well as the analytical tools to identify influencers and turn casual fans into brand ambassadors. To learn more about Evento, visit http://evento.cc/.
About Kroenke Sports & Entertainment
Kroenke Sports & Entertainment is the home of the Denver Nuggets, Colorado Avalanche, Colorado Mammoth, Colorado Rapids, NDP Lacrosse, Pepsi Center, Dick’s Sporting Goods Park, Paramount Theatre, 1STBANK Center, Altitude Sports & Entertainment and Altitude Tickets.