Research and Markets: Chilled Foods Market Research Report 2014
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/428qv5/chilled_foods) has announced the addition of the "Chilled Foods Market Report 2014" report to their offering.
This Market Report Plus examines the UK's chilled foods sector. It focuses on a variety of categories, including pizzas, desserts, ready meals, salads and more. The authors predict growth in all of the categories considered in this report, with the market exhibiting total value growth of 25.2% between 2009 and 2013.
Chilled foods is a strong and resilient industry which has enjoyed year-on-year growth for some years now. Sales of chilled foods represent a greater proportion of overall expenditure on food and drink than they did 5 years ago. In common with almost all other food industries, the sector faces challenges, but its flexibility, popularity and diverse range of products have stood the category in good stead. Chilled foods as an overall category is well-placed to withstand challenges such as rising food prices and consumers cutting down their expenditure.
New product development (NPD) has been shaped by Government, health organisations and consumers themselves demanding healthier products. There has also been increasing enthusiasm for exotic' and experimental flavours and recipes, while the demand for spicy foods has also gone up. NPD has focused on meeting this demand, with manufacturers seeking creative niches to maintain their competitive edge. Demand for convenience has also shaped NPD in many categories in recent years.
In many ways, chilled foods have the edge over their competitors in the eyes of many consumers, despite their relatively high price tags. The ready-to-eat' aspect of chilled ready meals renders them more convenient than frozen competitors and they tend to contain fewer preservatives.
Promotions and discounting by the big supermarkets has had a significant impact on the sector in recent years. The introduction of dine in' deals has boosted own-brand sales at the expense of brands. This has helped to consolidate the dominance of own brands in almost all chilled food categories.
This report examines these trends and more, while looking at some of the industry's main manufacturers and distributors and examining buying behaviour trends in detail.
- Arla Foods Ltd
- Bernard Matthews Ltd
- Charlie Bigham's
- Cranswick Plc
- Danone Ltd
- Greencore Group Plc
- Kerry Foods Ltd
- Müller Dairy (Uk) Ltd
- Nestlé Uk Ltd
- Onken Dairy (Uk) Ltd
- Samworth Brothers Ltd
- Sanda Foods Ltd
- Unilever Plc
- Yeo Valley Organic
For more information visit http://www.researchandmarkets.com/research/428qv5/chilled_foods
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