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New Corporate Identity for AS Hanging Systems

New Visual Identity to Accompany New Products into New Markets

MONTREAL--(BUSINESS WIRE)--AS Hanging Systems, the North American leader of hanging and display fittings for all manner of interior spaces, reveals a new corporate identity. The new look has been under development for nearly 12 months and is intended to take the company into new markets and support the ever-changing marketplace, which the company addresses with a constantly growing product line. The new logo, which is supported with a fresh new color palette, is already present on the firm’s web site at, The web site is a portal to all things related to “hanging and display fittings.” The web site also acts as a portal to the company’s “Hang with the Best®” blog, which addresses the same specialties with frequent posts about customer application stories, in depth answers to application questions and announcements.

“Questioning a brand’s identity is difficult and not something that those close to the company can typically accomplish without outside council”

“The last time we refreshed the look and feel of our branding was in 2007. We found our presence no longer communicated the same leading edge design that our recent product introductions deliver. Our identity was showing its age,” said Walter Moncade, President of AS Hanging Systems. “Our products are targeted toward very specific and very demanding markets including architecture and interior design, trade show and museum displays, corporate branding displays and signage markets, among others. Visually sophisticated decision makers drive these markets. They need to feel comfortable that their suppliers understand the world in which they live and its attention to details. We expect our new logo and branding will allow us greater access and credibility within these markets.”

“Questioning a brand’s identity is difficult and not something that those close to the company can typically accomplish without outside council,” said Dave Veilleux, Vice President of AS Hanging Systems. “For that reason, we searched near and far for a firm that could guide us through the process and push us to answer the difficult questions that must be part of such an exercise. We partnered with an advertising firm that is 3,000 miles away, in California. The firm, Truth and Advertising asked us the difficult questions, and we are glad they did. They also do work for Samsung, Bosch Appliance and many other well-known brands. We were in good hands.”

“We’re honored to be working with AS Hanging Systems,” said Joe Duffy, Truth and Advertising’s Executive Creative Director. “It’s always gratifying when you can partner with the premier brand in a category, and AS Hanging Systems has been the clear leader for some time now. The re-branding was a rewarding process, and now we’re looking forward to helping them expand their position in the many verticals in which they do business.”

AS Hanging Systems
The company is a manufacturer and distributor of hanging display fittings. It has been active in this arena since 1964, and a manufacturer and distributor of hanging systems for over 20 years. The company has completed over 30,000 installations in North America and beyond. Product line breadth, quality of solutions, and professional service enables the company to continue a leadership role in supplying hanging display solutions for a vast variety of business categories and institutions including k-12 and higher education, hospitality, libraries and civic spaces, commercial buildings, museums, health care and residential markets. Additional information is available at The company may be reached by phone at 866-935-6949.

Note to the editor: Photos of building projects incorporating AS Hanging Systems components are available ( or by contacting the company directly for higher resolution images ready for print.


AS Hanging Systems
Dave Veilleux, 651-436-2346
VP, Business Development

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  • Headquarters: Brossard, QC
  • Website:
  • CEO: Walter Moncade
  • Employees: 15
  • Organization: Private