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ADDING MULTIMEDIA Hilary Duff and Duracell Power Smiles for Children in Need
This Holiday Season

Duff encourages Canadians to get involved as Duracell donates money to Children’s Miracle Network and batteries to hospital playrooms

TORONTO--(BUSINESS WIRE)--Hilary Duff is joining forces with Duracell this holiday season to help thousands of children spending this special time of year in the hospital. The popular singer and actress has teamed up with the brand to encourage Canadians everywhere to power good and support a worthy cause.

“With the support of Canadians and partners like Duracell, we can provide the funding needed to ensure that vital programs, equipment and research devoted to children’s health continue to thrive.”

Duracell’s ‘Powering Holiday Smiles’ campaign will donate 20,000 batteries to hospitals across Canada in order to power lifesaving medical devices and the thousands of playroom toys and games that children and their families will be using this holiday season and beyond. In addition, for every pack of Duracell Quantum AA-16 batteries that Canadians purchase from November 22nd to December 27th, 2013, Duracell will donate $1 to Children’s Miracle Network (minimum of $25,000). To learn more about the campaign and the children’s hospitals it supports visit

“As a parent, I am proud to join Duracell’s campaign to power smiles this holiday season,” said Duff, a mother of one. “Helping children is a cause close to my heart, which is why I am also encouraging Canadians to get involved and make a difference. Let’s give kids a good reason to smile, by powering their hospital playrooms, and raising money for important programs and research”

As part of the Duracell Powering Holiday Smiles campaign, Duff took time out of her busy schedule to make an appearance at The Hospital for Sick Children (SickKids) in Toronto. “It was great to visit with families who benefit from this program, and to watch so many little faces light-up as we handed out this year’s must-have toys.”

Hasbro, in partnership with Duracell, will donate toys, including favourites from the popular Furby, Furreal Friends and Sesame Street brands, all powered by Duracell batteries, to participating Children’s Miracle Network member hospitals in Vancouver, Calgary, Edmonton, Saskatoon, Winnipeg, London, Hamilton, Toronto, Ottawa, two in Montreal, Quebec City, Halifax and St. John’s.

"This is Duracell’s seventh year of proudly donating to children’s hospitals across Canada, and this year with the generous support of Hilary Duff, our friends at Hasbro, and caring Canadians everywhere, we are aiming to power as many smiles as we possibly can,” said Victoria Maybee, Communications Manager, Duracell Canada. “Canadians can activate a $1 donation to Children’s Miracle Network simply by picking up Duracell Quantum AA-16 batteries this year between November 22 and December 27.”

“We know that Canadians are extremely compassionate during the holidays,” said John Hartman, Chief Operating Officer at Children’s Miracle Network. “With the support of Canadians and partners like Duracell, we can provide the funding needed to ensure that vital programs, equipment and research devoted to children’s health continue to thrive.”

There is so much to do this time of year and details can easily get overlooked, but there’s nothing more disappointing than a child receiving a toy on Christmas morning and finding out it is powerless. Duracell suggests that families stock up on batteries of various sizes and cautions against removing the batteries from emergency devices such as smoke alarms and flashlights to use in gifts.

About Duracell
Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 50 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world’s leading manufacturer of high-performance alkaline batteries, Duracell also innovates in renewable power and wireless charging technologies to help consumers live life without limits. Visit for more information; follow us on and like us on

About Children’s Miracle Network
Children’s Miracle Network® raises funds for 170 children’s hospitals, 14 of which are in Canada. These hospitals, in turn, use the money where it’s needed the most. When a donation is given, it stays in the community, ensuring that every dollar is helping local kids. Established in 1983, Children’s Miracle Network raises funds to support critical research, education, purchase life-saving equipment, and ensure excellence in care, all in support of our mission to save and improve the lives of as many children as possible.

Learn more at

About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


For Duracell:
Porter Novelli
Melissa Arnold, 416-422-7206
Victoria Maybee, 416-730-4793

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