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ReachLocal’s ReachEdge Now Available in Canada; Announcement Follows on Successful U.S. Introduction

ReachEdge includes a smart website, easy-to-use lead management software, innovative tracking technology and a powerful mobile application

WOODLAND HILLS, Calif.--(BUSINESS WIRE)--ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing for small-to-medium-sized businesses (SMBs), today announced the general availability in Canada of ReachEdge, an easy-to-implement marketing system that helps SMBs get more customers from their marketing spend. ReachEdge is a key component of ReachLocal's new marketing and commerce Software-as-a-Service (SaaS) suite of products, which help local merchants digitize their businesses, operate more efficiently and maximize the return on their investments. ReachEdge was recently released in the U.S., where it has been met with favorable customer response.

“We are excited to make this much-needed solution available to Canadian small businesses, and are committed to making ReachEdge available to as many SMBs around the world as possible over the coming quarters.”

“Merchants worldwide struggle to convert website visitors into leads and then convert those leads into customers. ReachEdge offers a simple solution that automates the entire process for SMBs,” said Kris Barton, ReachLocal’s chief product officer. “We are excited to make this much-needed solution available to Canadian small businesses, and are committed to making ReachEdge available to as many SMBs around the world as possible over the coming quarters.”

So many business owners make significant investments in online marketing and advertising, only to have the majority of their leads slip through the cracks. If they don't have a website that engages visitors and turns them into leads, have a mobile website, quickly respond to new leads, routinely follow up with their best leads, or know which of their marketing campaigns are working, they are likely wasting those investments. ReachEdge is a comprehensive marketing system that gives business owners the tools and support they need to get the most out of their marketing dollars. It combines a smart website, easy-to-use lead management software and a powerful mobile application that work together to help SMBs convert more visitors into leads and more leads into customers.

The foundation of the ReachEdge system is a customized website designed to convert visitors into leads by maximizing search engine discovery and visitor engagement. ReachEdge further facilitates lead conversion by sending automated staff reminders, including full lead details and call recordings, via text message, email or mobile app, which helps ensure no leads go unseen or unaddressed. The system also automatically sends a series of customized marketing emails to prospects to keep the merchant top of mind until they are ready to buy. Finally, the tracking technology included in ReachEdge captures the unique online source of each lead, empowering business owners by providing insight into which marketing channels are generating the most customers. Businesses can now spend their marketing dollars more efficiently and focus on the activities that yield the most new customers.

ReachEdge product features:

  • Smart Website
    • Professionally designed, incorporating best practices for lead conversion
    • Optimized version for smartphones and tablets
    • Custom content creation
    • Advanced capture technology (tracking phone numbers, automatic contact information capture)
    • Integrated with social media presence
    • Search engine optimized content and features
    • Self-service updates
    • Optional live chat module
  • Lead Management Software
    • Real-time notification of new contacts via text message, email or mobile app alert
    • Call recording
    • One-touch lead classification that kicks off automated marketing
    • Automated lead list building
    • Reminder notifications of active leads
    • Custom, branded lead nurturing emails
  • Mobile Application
    • Prioritized list of new contacts and active leads requiring follow-up
    • Full information on each lead, including call-recordings and email/form details
    • Lead source and engagement reports
    • Closed loop reporting on revenue driven by each marketing source
    • Detailed performance reports available via web portal

For nearly a decade, ReachLocal has helped local businesses acquire customers online, delivering more than 110 million leads to customers in 16 countries through its lead generation products: ReachSearch, ReachDisplay, ReachCast and ReachRetargeting. Currently, the company has over 24,600 customers across five core verticals: healthcare, automotive, home services, professional services and specialty services.

For more information about ReachLocal, visit, follow us at, or email

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ:RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Germany, Japan, the Netherlands, New Zealand, Poland, Russia, Singapore, Slovakia, the United Kingdom and the United States. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.


Media Contact:
ReachLocal, Inc.
Dana M. Harris
Vice President, Communications
(818) 936-9904
Investor Relations:
The Blueshirt Group
Alex Wellins
(818) 575-6840

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ISIN: US75525F1049