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Pantene Beautiful Lengths Urges Canadians to “Pony It Up” for National Donate Your Hair Day

PonyItUp to Pantene Beautiful Lengths to Help Create Real-Hair Wigs for Women with Cancer

TORONTO--(BUSINESS WIRE)--It’s time to #PonyItUp for the annual National Donate Your Hair Day on October 19, 2013. This unifying day of giving encourages people to cut and donate their healthy hair to the Pantene Beautiful Lengths program to make real-hair wigs available at no-cost to women who have lost their hair due to cancer treatments.

“We are grateful to have this group of incredible salons supporting what is truly a remarkable cause”

On National Donate Your Hair Day, Pantene is encouraging women across the country to #PonyItUp and donate their ponytails. To date, the Beautiful Lengths program has collected over 52,000 ponytails to create real-hair wigs that are distributed by the Canadian Cancer Society’s wig banks across the country. Those unable to donate can still be involved by pledging to participate next year by posting on Facebook or by planning a hair-cutting and donation event for friends and family. Check out for more info. Even something as simple as visiting Pantene Canada Facebook and liking our page will help support the cause, with $1 being donated to the Canadian Cancer Society for every new like from now until December 31, 2013, up to a maximum of $50,000.

On October 19, 2013, Pantene Beautiful Lengths will be partnering with some of the top salons in Canada to offer free haircuts for those who qualify to donate their hair. Donors are encouraged to book their appointments early at one of the participating salons:


Hair on the Avenue, 112 Avenue Rd.

Salon Funky Toque, 3688 St. Laurent Blvd.

P&H Salon, 77 King St. E.

DRU Coiffure, 5044 St. Laurent Blvd.

Salon Afif, 2485 Yonge St.

Shagg Salon, 102 Scollard St.


Au Soleil Spa & Salon, 118 Hastings St. W.

Halo Salon, 2771 Arbutus St.

Those who cannot donate on October 19 are still encouraged to make the cut. Donation kits can be requested on Pantene Beautiful Lengths accepts donations year-round.

“We are grateful to have this group of incredible salons supporting what is truly a remarkable cause,” says Esther Benzie, VP, Brand Operations, Procter & Gamble Inc. “In six years, with the support of thousands of generous Canadians coast-to-coast, we have managed to donate over 52,000 ponytails to help women living with cancer regain some of their dignity, confidence and sense of self. But we’re not stopping there – our goal is to donate 100,000 ponytails by 2015.”

National Donate Your Hair Day participants can show off their new cuts by Tweeting @cancersociety and posting their photos on Pantene Canada’s Facebook page using #PonyItUp.

“Getting a cancer diagnosis can be devastating. Cancer treatments can bring physical and emotional stress, and some treatments can lead to hair loss. Thanks to the Pantene Beautiful Lengths program and the generosity of thousands of Canadian hair donors, the cancer journey is made a little less daunting,” says Susan Elliott, National Manager, Corporate Development, Canadian Cancer Society. “In addition to their ponytail donations that make it possible to receive real-hair wigs for free, Pantene Canada will be making a contribution as part of their Facebook campaign, which will help us invest in research, programs and advocacy to change cancer forever.”

For more information about National Donate Your Hair Day, the Pantene Beautiful Lengths program, or how to get involved, please visit

The requirements to donate hair to Pantene Beautiful Lengths are:

  1. Each hair donation must be at least 8 inches long.
  2. Hair may be coloured with vegetable dyes, rinses and semi-permanent dyes. It cannot be bleached, permanently coloured or chemically treated.
  3. Gray hair is difficult to use in the wig-making process, so hair may not be more than 5% gray at the time of donation.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About the Canadian Cancer Society

The Canadian Cancer Society fights cancer by doing everything we can to prevent cancer, save lives and support people living with cancer. Join the fight! Go to to find out how you can help. When you want to know more about cancer, visit our website at or call our toll-free bilingual Cancer Information Service at 1-888 939-3333.


MSL Canada
Natali Tofiloski, 416-847-1341
P&G Beauty & Grooming
Diana Nguyen, 416-730-6843