CDNetworks and Planet Retail Publish Latest Insights Into Online Shopping Behaviour in Emerging Markets
BRIC shoppers say internet speed and website ease of use influence online spending
LONDON--(BUSINESS WIRE)--CDNetworks and Planet Retail have published the report Internationalisation of the Online Retailer: Effectively accessing emerging e-commerce and m-commerce markets. The report highlights the importance of internet speed for online retailers when entering emerging markets, in particular BRIC countries – Brazil, Russia, India and China.
“We decided to work with Planet Retail on this report to help online retailers plan their approach for maximising revenues in emerging markets. CDNetworks retail customers know the value of increasing revenue with faster websites and transactions throughout the world.”
The past decade has seen selling online jump up the priority list of nearly all domestic and multinational retailers worldwide. This has been led by a technological revolution that means consumers now expect to shop anytime and anywhere. Understanding the needs of the online shopper has thus become essential to a retailer’s success, especially in fast growing economies, such as China and India. For retailers looking to enter emerging online markets, having a localised and tailored website is important, but not enough. To truly win with shoppers, retailers must focus on improving website speed and user experience on all devices, including mobile.
The report looks in depth at the encouragers and discouragers of online spend in emerging markets. For instance almost 25% of survey respondents in China and India stated that they would be more likely to shop online if they had faster internet access. In India, 53% of shoppers said that ‘speed of internet’ is ‘extremely important’ to their shopping experience. When making a purchase, more than 50% of shoppers in China, Brazil, and Russia prioritise quick and easy to use websites and checkouts over slower harder to use sites. The report provides retailers with insight into these specific markets and tips on how to ensure they maximise their revenue potential.
Sharon Bell, Director, Marketing, Americas/EMEA at CDNetworks, said: “We decided to work with Planet Retail on this report to help online retailers plan their approach for maximising revenues in emerging markets. CDNetworks retail customers know the value of increasing revenue with faster websites and transactions throughout the world.”
Meet the CDNetworks team and learn more about how CDNetworks can improve your customer experience online at Ecommerce Expo 2-3 October, London.
CDNetworks enables Global Cloud Acceleration. Our mission is to transform the Internet into a secure, reliable, scalable and high performing Application Delivery Network. CDNetworks’ unique position as the only multinational CDN with expertise and infrastructure in China, Russia and other emerging markets, enables us to be trusted partners in local markets, while serving as foremost experts on extending into global markets. Accelerating more than 40,000 global websites and cloud services over our 140 PoPs, CDNetworks serves its e-business customers across industries like finance, travel, ecommerce, learning management, high tech, manufacturing and media. CDNetworks has been serving its enterprise customers for more than 13 years, and has offices in the U.S., Korea, China, Japan, and the UK. For more information, please visit: http://www.cdnetworks.com