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SoMedia Networks Appoints Ben Pickering as President and COO

VANCOUVER, British Columbia--(BUSINESS WIRE)--SoMedia Networks Inc. (TSX-V:VID) (“SoMedia,” “the Company”), the pioneer of globally scalable cloud-based video production solutions, is pleased to announce that it has appointed Ben Pickering as its new President and Chief Operating Officer effective as of October 1, 2013. George Fleming will resign as President of the Company but will remain its Chief Executive Officer.

“We are thrilled to add Ben to the SoMedia team”

Mr. Pickering’s responsibilities will include oversight of the Company’s current operations and business development initiatives, with a particular focus on the sales and marketing of SoMedia’s cloud-based video content production, marketing and engagement analytics platforms.

Mr. Pickering possesses more than 15 years of experience in the online media and software industries, and has worked with both start-ups and Fortune 500 companies. He most recently served as Chief Executive Officer at Strutta, where he built the company into a leading SaaS social media marketing platform. He established Strutta as an early Facebook Preferred Developer, serving agencies and brands such as Crate & Barrel and Disney, and developed the company's strategic partnership with ExactTarget, part of (NASDAQ: CRM).

Prior to joining Strutta, Mr. Pickering held several strategic roles at Yahoo! (NASDAQ: YHOO), where his responsibilities included business development, product strategy, and operations in both the Audiences and Advertising divisions. Mr. Pickering also served in the strategic partnerships group at eBay (NASDAQ: EBAY), and was an early employee at Spinway, a pioneering free Internet service provider that was later acquired by United Online (NASDAQ: UNTD).

Mr. Pickering currently sits on the Board of Directors for privately held Embarcadero Media, and has also served as an advisor to a number of early stage technology companies including Summify, a social news aggregator that was later acquired by Twitter. He was recently named a Top 40 Digital Strategist by the Online Marketing Institute and has contributed extensively on the topic of digital and social media for such websites as the Huffington Post and Mashable. He holds both an Economics degree and an MBA from Stanford University.

"We are thrilled to add Ben to the SoMedia team,” stated George Fleming, SoMedia’s Founder and Chief Executive Officer. “Our company has grown rapidly over the course of 2013 as we've increased market penetration of the web services sector and grown our reseller base from less than 800 partners at the beginning of the year to over 3700 by the end of the summer. With first mover advantage and continued growth in demand for video production and marketing solutions we see the opportunity ahead of us as truly remarkable. Ben’s experience in the online media industry makes him the ideal candidate to oversee our continued progress while also driving future growth towards positioning SoMedia as the web’s go-to provider for integrated video production, marketing and engagement analytics solutions.”

As part of Mr. Pickering’s compensation package the Company will grant him 390,000 stock options, with each option to purchase one common share of the Company at an exercise price of $0.85 each, with the initial 1/6 vesting in 6 months, and the remaining 5/6 vesting in equal increments quarterly for a period of 30 months.


SoMedia Networks is a pioneer of cloud-based video content production platforms, advanced crowdsourced workforce management, and scalable video production services. SoMedia provides resale, white-label, and on demand video production services across North America to web marketers, digital agencies, corporate brands and media.

With a technology first approach and North American-wide crowd sourced workforce, SoMedia offers a range of ground breaking video production services and products which break down the traditional barriers of cost, volume and reach; making it easy for partners to deliver online video products to their clients simply and affordably, anywhere, at scale.

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SoMedia Networks
George Fleming, 604-683-5510
President, CEO and Director |
Investor Relations, 604-683-5510
Yulu Public Relations Inc.
Nadia Gillies, 604-558-1656
Media Relations