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Canadian-Related Releases

Tide Rolls into High River to Assist with Flood Clean Up

Loads of Hope Truck Comes to Canada for the First Time


B-roll footage of the opening day will be available at the following satellite coordinates on Thursday July 4th from 1400 – 1430 firm ET:

Galaxy 17 18K, Slot A, 9 Mhz
Downlink: 12046.5V
SR: 6.1113
FEC 3/4

Tide's Loads of Hope Truck arrived in High River, Alberta, on Tuesday marking its first ever stop in Canada. Outfitted with 32 energy-efficient Frigidaire Affinity washers and dryers, it has helped washed over 55,000 loads for more than 40,000 families impacted by disasters since the program launched in 2005.

The Tide Loads of Hope mobile laundry program is providing free full service laundry to relief workers and residents of Alberta who are in need of resources and support following the damage caused by the recent floods. These residents and workers are encouraged to drop off their laundry to be washed, dried and folded, free of charge. The service is available 8:30am - 5:30pm in Sheppard Family Park in High River. The P&G Canada team is also distributing Duracell batteries to anyone who may need them.

Online footage and photos are also available for download.

** Follow #LoadsofHope @Tide on Twitter or become a fan of Tide on Facebook, for ongoing recovery updates**


Citizen Optimum for P&G Canada
David Brodie, 604-787-2962
Crystal Kwon, 604-818-1012