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WhatsNexx Restructures for Growth, Appoints Alan Shuster as CEO and Ben Watson as CMO

MONTREAL--(BUSINESS WIRE)--WhatsNexx, an emerging leader in cross-channel marketing automation software and services, today announced the nomination of its new CEO, Alan Shuster. Alain Paquin, founder and President, is maintaining his focus on R&D and the product roadmap.

“I am very excited to be part of WhatsNexx at this exceptional time in our industry and join a talented and committed team of marketing technology leaders”

Shuster was formerly Executive Vice President at Blast Radius, where he focused on North American client service and served as executive sponsor of several leading accounts including Bacardi, Novartis and Disney. Having held various positions during his 12 years at the agency, Alan possesses a unique experience that combines top class marketing and managerial skills.

Alan, who joined the WhatsNexx team last October when he was voted onto the Board of Directors, now assumes the executive role of overseeing all management and product development plans that support the strategic direction and vision of the company. “I am very excited to be part of WhatsNexx at this exceptional time in our industry and join a talented and committed team of marketing technology leaders” says Shuster. “We have an innovative product that is designed to answer the immediate needs of the industry as well as respond to consumer-driven expectations. Our goal is quite frankly to become a market leader in defining exceptional customer experiences for leading brands delivering tangible business improvements.”

To drive that growth, Alan brought Ben Watson on board as CMO. Watson, an experienced product marketer and marketing technologist, comes with 20 years of experience in customer experience, product and platform marketing. Formerly VP Marketing at Hootsuite, he built out both B2B and B2C marketing disciplines there to drive triple digit growth. He also served as Principal Customer Experience Strategist and Enterprise User Experience lead at Adobe Systems, served as Sr. Director of Product Strategy for Yahoo! Advertising products, and held software marketing roles at Microsoft working on MSN, .NET, Web Services standards, and other early-stage internet and digital technologies.

“This is a unique period in the evolution of marketing technologies and the marketing business,” adds Watson. “Companies are looking for best practices to optimize the end-to-end customer experience and marketing plays a key role in differentiating brands through that experience. This is a great opportunity to contribute both an agile methodology and a unique open platform for cross-channel integration that delivers on a better customer experience, and I was attracted to the ability for my role to also work directly with brands on the realization of their goals for optimal marketing relationships.”

This announcement follows on the heels of the recent funding announcement from BDC, wherein WhatsNexx received an additional $2.33M in funding to help accelerate growth through sales and marketing.

As part of this change WhatsNexx will be expanding the teams into new regions and new verticals, and is now actively hiring in sales, marketing and R&D disciplines.

About WhatsNexx

WhatsNexx uniquely provides a powerful and agile marketing integration platform and management tools that empower leading brands to deliver highly targeted and effective cross-channel marketing programs and campaigns. The WhatsNexx marketing automation and integration platform helps marketers build a deeper understanding of individual behaviours that inform customer segmentation, streamline marketing processes between different technology providers, and design more effective programs and campaigns; dramatically increasing the ROI from both existing and new marketing and technology investments.


Ben Watson, 514-868-8808 x 124