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Media Advisory Updated June 29th: Duracell Power Forward Trucks Bring Relief to High River

Working with the Canadian Fire Services, Duracell assists in flood recovery efforts with device charging stations and batteries for residents

WHO: Duracell Power Forward Trucks will be available to individuals and families in need of power and ability to reconnect with loved ones in the wake of Alberta flooding.
WHAT: Duracell Power Forward Trucks will be moving throughout southern Alberta to provide power relief in areas of greatest need, making stops every day to help families as well as first responders reconnect with loved ones and stay powered up when they need it most.


These trucks are part of Duracell’s Power Forward fleet and are distributing over 20,000 free batteries to help power important devices such as flashlights and radios. At each truck stop, people will also have access to charging stations for mobile devices and computers.


In addition to deploying the Duracell mobile trucks, P&G relief efforts include Tide Loads of Hope, which will be offering full-service laundry.


These services will be free to all victims, first responders and their families.


Having the necessary power to stay connected to loved ones during a time of adversity is a priority for everyone affected by the recent floods. The Duracell Power Forward Trucks will provide the ability for residents to stay connected and power up equipment to help keep them safe.


This program is being made possible with the support of Duracell’s valued partners: the Canadian Association of Fire Chiefs (CAFC), the Canadian Volunteer Fire Services Association (CVFSA) and Purolator.


On Saturday June 29th, both Duracell Power Forward Trucks will be roving the High River area.


Tide Loads of Hope will be partnering with Glenmore Coin Laundry located at 6624 Centre Street SE, Unit 10B in Calgary, Alberta to offer washes and detergent from Thursday –Sunday.


For updates on upcoming locations and scheduling for the Duracell Power Forward Trucks, visit or follow @PGinsider on Twitter #PowerForward.


For updates on the upcoming locations of the Tide Loads Of Hope visit or follow @Tide on Twitter.

HISTORY: Duracell brings its reliable power to communities affected by disasters through the Duracell Power Relief program. Trailers, trucks and stationary units allow victims of natural disasters to recharge, reconnect and recover by providing the power they need to stay safe and connected with what’s most important to them.


For media inquiries:
Porter Novelli for Duracell
Melissa Arnold, 416-894-2766
Alisha Manion, 416-400-7368
Procter & Gamble
Victoria Maybee, 416-730-4793