Boudin Bakery, Creator of the Original San Francisco Sourdough French Bread, Announces That Its Gift Catalog Will Go Paperless

SAN FRANCISCO--(BUSINESS WIRE)--Boudin Bakery, established in 1849 and the creator of the Original San Francisco Sourdough French Bread, has announced that the company’s popular gift catalog will no longer be available in print form, but will be offered exclusively online at www.boudinbakery.com as part of the company’s ongoing efforts to reduce paper consumption and the overall environmental impact of its operations.

“We, like many businesses, have been doing what we can in a more environmentally friendly manner. We’re proud of the steps we’ve taken and every day we strive to learn more about how we can become as eco-friendly as possible,” said Lou Giraudo, co-chairman of Boudin. “Then, it occurred to us, there was a giant step we could take – we could drastically reduce our paper consumption by stopping production of our paper catalog, and instead rely on our Web site and online orders.”

Boudin, in the past, has typically printed 450,000 of the popular catalogs annually, with the majority distributed throughout the winter holiday season and serving as a popular resource for shoppers. The Classic Clam Chowder is the company’s most popular item – comprising classic San Francisco Wharf clam chowder with Boudin’s fresh-baked sourdough bread bowl. Boudin’s gift catalog also offers a variety of sourdough breads, bread clubs, gourmet gift baskets with locally produced artisan products and corporate gift offerings. Boudin bakes and ships hundreds of thousands of loaves every year throughout the U.S. As a result of the decision to discontinue the printed version of the catalog, Boudin is ready to handle the anticipated increase in online sales.

“We continue to honor the founding principles and Old World baking traditions that have defined Boudin for the past 159 years,” said Giraudo. “We’re merely focusing on merging our historic traditions with the modern technology of the Internet to make a serious long-term commitment to protecting the environment.”

Boudin’s gift catalog business has been an integral part of the legendary sourdough business since 1973, and has played a large role in bringing Boudin’s guaranteed fresh-baked bread to millions nationwide. Boudin’s gift catalog business accepts orders online at www.boudinbakery.com or by calling (800) 992-1849.

About Boudin

Headquartered in San Francisco, Boudin is world-famous for its Original San Francisco Sourdough French Bread, which is baked with the same “mother dough,” or sourdough starter, used since 1849. Born in the Gold Rush, Boudin is the oldest continuing business in San Francisco. Boudin at the Wharf, located in the heart of San Francisco’s renowned waterfront, is Boudin’s flagship facility and home to Bistro Boudin, the Boudin Museum & Bakery Tour, a demonstration bakery, Bakers Hall Marketplace and a Boudin Café. Boudin bread can be purchased at Boudin Bakery, located at 10^th Avenue and Geary Boulevard, Boudin at the Wharf and all Boudin Bakery & Cafés in Northern and Southern California. In addition to Boudin’s signature sourdough bread, the cafés sell soup in a bread bowl, hearty sandwiches, salads and sourdough pizza. Boudin also offers catering and operates an online-only gift catalog business.