MediaShift Expands Presence in Canada Through Agreements with PurePages and FlightNetwork.com
Digital Advertising Technology Company to Facilitate Free WiFi at 350+ Hotels; Enables Advertisers to Reach Canadian Travelers across Multiple Touch Points
NEWPORT BEACH, Calif.--(BUSINESS WIRE)--MediaShift, Inc. (OTCBB:MSHF), a next generation digital advertising technology company, today announced it has expanded its presence in Canada through agreements with PurePages, a leading provider of hospitality Internet solutions, and FlightNetwork.com, the second largest online travel agency (OTA) in Canada. The expansion into Canada supports MediaShift’s goal of building the largest audience platform of on-the-go consumers.
“Providing fast and reliable WiFi at no cost is one way to enhance the hotel guest experience”
MediaShift provides advertisers unparalleled access to travelers across all access points in the travel lifecycle – when researching travel, booking travel, at the airport, and in a hotel. This highly desirable audience can be reached across multiple devices – PC, tablet, and smartphone – with high-engagement display, video, and mobile advertising.
PurePages has been providing wireless connectivity solutions to the hospitality industry since 2006 and has selected MediaShift to monetize their WiFi networks. PurePages will leverage MediaShift’s Advantage Monetization Platform (AMP), the first advertising platform built exclusively for WiFi environments at airports, hotels, and transit settings, to facilitate free WiFi at 350+ hotels across Canada and in select U.S. markets, including New York and Florida.
“Providing fast and reliable WiFi at no cost is one way to enhance the hotel guest experience,” said Al Rehmtulla, director of technology, PurePages. “Partnering with MediaShift was a no brainer for us. Through MediaShift’s ad platform, we can lower telecom support costs and drive additional revenue streams for our hospitality customers, allowing them to meet the increasing demand for free WiFi.”
With almost one million unique users per month, FlightNetwork.com joined MediaShift’s publisher network earlier this year and is experiencing strong results. MediaShift is monetizing millions of targeted impressions per month on FlightNetwork.com across flight search result pages and destination pages with click-through rates well above industry averages at 0.30%.
“With a mission to provide travelers with the lowest airfares from the top airlines, it is important to operate our commerce site with the highest standards of quality,” said Thomas Jankowski, vice president of digital, FlightNetwork.com. “Being part of MediaShift’s audience platform allows us to serve relevant advertising placements connecting our highly affluent, transactional audience with high-quality advertisers without affecting the user experience. MediaShift provides us with the ad management expertise and relationships to ensure the best value for our ad inventory.”
“We greatly value our partnerships with PurePages – a forward-thinking WiFi provider – and FlightNetwork.com – a recognized leader in the online travel marketplace – as they further enhance our platform’s reach and provide our advertisers access to a highly desirable audience,” said Brendon Kensel, president of MediaShift.
MediaShift is a next-generation digital ad tech company that monetizes private WiFi networks and web publishing sites, while offering advertisers access to one of the fastest growing audience platforms targeting on-the-go consumers. Our patented ad platform is the first in the industry to monetize WiFi networks with advertising at both sign-in and in-session. Advertisers can engage our captive on-the-go audience across multiple devices, through videos, app downloads, lead capture, and other sponsored opportunities, while leveraging our proprietary first-party data to reach highly targeted customer segments. For more information, visit www.mediashift.com.
Forward Looking Statements
This press release includes statements relating to our efforts to grow our WiFi ad network within hospitality and travel environments that are based on our current beliefs and assumptions. These statements constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by words such as “anticipate,” “approximately,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “seek,” “should,” “will” and “would” or the negative version of these words or other comparable or similar words. Such statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control, and which may cause results to differ materially from expectations. Factors that could cause our results to differ materially from those described include, but are not limited to, the pace of adoption of our technology, the success of our continuing product development efforts, the effect on our business of existing and new regulatory requirements and other economic and competitive factors. For a discussion of the most significant risks and uncertainties associated with MediaShift’s business, please review MediaShift’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2012 and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2013 and June 30, 2013. You are cautioned not to place undue reliance on these forward looking statements, which are based on MediaShift's expectations as of the date of this press release and speak only as of the date of this press release. We undertake no obligation to publicly update or revise any forward looking statement, whether as a result of new information, future events or otherwise.