DUBLIN--(BUSINESS WIRE)--The "Global Social Media Analytics (SMA) Market 2020-2024" report has been added to ResearchAndMarkets.com's offering.
The social media analytics market is poised to grow by $ 14.52 bn during 2020-2024 progressing at a CAGR of 32% during the forecast period.
The market is driven by the increasing use of social media for blogging, increasing brand recognition due to social media and social media analytics helps in improving brand loyalty.
The report on social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment.
The social media analytics market analysis includes end-user segment, network segment, application segment and geographical landscapes.
This study identifies the advanced targeting options as one of the prime reasons driving the social media analytics market growth during the next few years. Also, increasing demand for online security and growing demand for ubiquitous content will lead to sizable demand in the market.
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors that include Adobe Inc., Agorapulse SAS, Hootsuite Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAP SE, SAS Institute Inc., Sprout Social Inc., and Tableau Software LLC.
Also, the social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Key Topics Covered:
Executive Summary
- Market Overview
Market Landscape
- Market ecosystem
- Market Characteristics
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
- Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Application
- Market segments
- Comparison by Application
- Customer benchmarking - Market size and forecast 2019-2024
- Product enhancement - Market size and forecast 2019-2024
- Analyzing marketing techniques - Market size and forecast 2019-2024
- Competitive advantage - Market size and forecast 2019-2024
- Other applications - Market size and forecast 2019-2024
- Market opportunity by Application
Market Segmentation by End-user
- Market segments
- Comparison by End-user
- Retail - Market size and forecast 2019-2024
- Government - Market size and forecast 2019-2024
- Media and entertainment - Market size and forecast 2019-2024
- Travel - Market size and forecast 2019-2024
- Others - Market size and forecast 2019-2024
- Market opportunity by End-user
Market Segmentation by Network
- Market segments
- Comparison by Network
- Facebook - Market size and forecast 2019-2024
- YouTube - Market size and forecast 2019-2024
- Twitter - Market size and forecast 2019-2024
- Pinterest - Market size and forecast 2019-2024
- Others - Market size and forecast 2019-2024
- Market opportunity by Network
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2019-2024
- APAC - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity by geography
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
Appendix
For more information about this report visit https://www.researchandmarkets.com/r/qkfu2k