Black Friday in the UK, 2019 - Amazon, ASOS, Debenhams, Disney Store, Homebase, JD Sports, New Look & Primark - ResearchAndMarkets.com

DUBLIN--()--The "Black Friday in the UK - 2019" report has been added to ResearchAndMarkets.com's offering.

Summary

The Black Friday in the UK - 2019 report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

  • Shoppers squeezed more of their Christmas spend into the Black Friday period in 2019, with overall participation 3.1ppts higher than 2018.
  • Although purchases of electricals & technology products continue to dominate Black Friday spend - particularly driven by the success of Amazon and its Hero products - penetration in this category fell 4.0ppts on last year.
  • Retailer penetrations for the fashion and beauty category - second only in size to electricals and technology over the Black Friday period - vividly demonstrate the growing importance of an intuitive and attractive mobile presence for players in the market.

Reasons to buy

  • Use our in-depth consumer insight to discover what consumers are purchasing during the Black Friday period and whether shoppers are waiting to the official day to make purchases in case of further discounting later during the period.
  • Understand who consumers are purchasing for and how much they are spending so marketing can be geared to the right audience.
  • Examine the reasons why consumers are going to certain retailers for particular products to ascertain where retailers can steal share and maximise sales potential.
  • Recognise the discounts consumers are expecting from retailers to ensure promotional activity appeals to shoppers, and find out what can be improved on during the Black Friday period.

Key Topics Covered:

THE KEY FINDINGS

  • Black Friday participation continues to rise as shoppers bring forward Christmas spend
  • Black Friday is widening its attraction to less exposed divisions of retail - especially for older shoppers
  • Fashion operators need to ensure that their mobile proposition is attractive and easy to use to gain traction
  • Trend insight - stores
  • Trend insight - social media
  • Trend insight - online
  • Trend insight - anti Black Friday

CONSUMER ATTITUDES

  • Key findings
  • Black Friday participation
  • Barriers to purchase
  • Financial wellbeing
  • Black Friday spending
  • Financing spending
  • Purchasing dates
  • Impact of timing
  • Impact of payday
  • Impact on Christmas spend
  • Purchasing recipients
  • Research
  • Retailer promotions
  • Consumer attitudes to deals
  • Percentage of online spend
  • Consumer preferences
  • Consumer expectations
  • Black Friday statements
  • Retailer ratings - grocers
  • Retailer ratings - non-food retailers

ELECTRICALS & TECHNOLOGY

  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
  • Amazon electricals

FASHION & BEAUTY

  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
  • Fashion & Beauty statements

ENTERTAINMENT & LEISURE

  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Consumer attitudes
  • Retailer used
  • Buying dynamics

HOMEWARES, FURNITURE & DIY

  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics
  • Consumer attitudes

SPECIALTY FOOD & DRINK

  • Key findings
  • Retailer used
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics

MISCELLANEOUS PRODUCTS

  • Key findings
  • Retailer selection
  • Channel usage
  • Store type usage
  • Device usage
  • Fulfilment
  • Spending
  • Retailer used
  • Buying dynamics

Companies Mentioned

  • Adidas
  • Aldi
  • Amazon
  • AO
  • Apple/iTunes/The App Store
  • Argos
  • ASDA
  • ASOS
  • B&M
  • B&Q
  • Boots
  • Card Factory
  • CeX
  • Clarks
  • Co-op
  • Debenhams
  • Dell
  • Disney Store
  • Dixons Carphone
  • Dreams
  • Dunelm
  • Dwell
  • Evans Cycles
  • Farmfoods
  • Feelunique.com
  • Funky Pigeon
  • Furniture Village
  • GAME
  • Go Outdoors
  • H Samuel
  • H&M
  • Halfords/Cycle Republic
  • Harvey Nichols
  • HMV
  • Home Bargains
  • Homebase
  • Iceland
  • IKEA
  • JD
  • JD Sports
  • JD Williams/Jacamo/Simply Be
  • Jessops
  • John Lewis & Partners
  • Laithwaites
  • Lidl
  • Littlewoods
  • M&S
  • Marks & Spencer
  • Matalan
  • Microsoft/Xbox Live/Xbox Video
  • Moonpig.com
  • Morrisons
  • New Look
  • Next
  • Nike
  • North Face
  • Notonthehighstreet.com
  • Oak Furniture Land
  • Pandora
  • Partners
  • Peacocks
  • Pets at Home
  • Pets Corner
  • Poundland
  • Primark
  • River Island
  • Robert Dyas
  • Sainsbury's
  • Scribbler
  • SCS
  • Smyths Toys
  • Sports Direct
  • Superdrug
  • Tapi
  • Tesco
  • The Body Shop
  • The Perfume Shop
  • The Range
  • The Works
  • TK Maxx
  • Topshop
  • Very.co.uk
  • Virgin Wines
  • Waitrose & Partners
  • Waterstones
  • WH Smith
  • Wilko
  • Zara

For more information about this report visit https://www.researchandmarkets.com/r/vehaf8

Contacts

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Laura Wood, Senior Press Manager
press@researchandmarkets.com
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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900