DUBLIN--(BUSINESS WIRE)--The "Kenya Gift Cards and Incentive Cards Market Intelligence and Future Growth Dynamics - Market Size and Forecast (2014-2023), Analysis of Business and Retail Consumer Spending Pattern, Attitude & Behaviour - Updated in Q3, 2019" report has been added to ResearchAndMarkets.com's offering.
The gift card market (value terms) in Kenya increased at a CAGR of 19.2% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 12.4%, increasing from US$ 260.2 million in 2019 to reach US$ 415.2 million by 2023.
This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Kenya. With over 150 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.
Report Scope
Gift Card Market Size by KPIs across Consumer Segments in Kenya
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment in Kenya
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Kenya
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
Gift Card Market Size by Retail Consumer in Kenya
- By Functional Attribute
- By Occasion
- Value by Purchase Channel
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Kenya
- Health & Wellness
- Travel
- Apparel
- Electronics
- Fine Dining Restaurant
- Department Store
- Supermarket
- Specialty Retail Store
- Discount Store
- Gas Station or Convenience Store
- Fast Casual Restaurant
- Entertainment
- Other
Gift Card Spend by Consumer Behavior and Demographics in Kenya
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Kenya
- By Functional Attribute
- By Key Segments
- Employee Incentive
- Sales Incentive
- Consumer Incentive
- Festival & Other
- By Scale of Business
- Budget Allocation Trend for 2019
Employee Incentive Gift Card Market Size in Kenya
- By Functional Attribute
- By Scale of Business
Sales Incentive Gift Card Market Size in Kenya
- By Functional Attribute
- By Scale of Business
Consumer Incentive Gift Card Market Size in Kenya
- Overall
- By Scale of Business
Festival & Others Gift Card Market Size in Kenya
- By Functional Attribute
- By Scale of Business
Reason to Buy
- In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2014-2023) for gift cards and incentive cards in Kenya.
- Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
- Get insights into consumer attitude and behaviour in Kenya: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
- Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
For more information about this report visit https://www.researchandmarkets.com/r/oujtph