DUBLIN--(BUSINESS WIRE)--The "Omnibus 2018: New Cars: The Opinions of Car Owners (The Third Wave)" report has been added to ResearchAndMarkets.com's offering.
An annual project, which is a survey of owners of new cars according to a certain methodology and makes it possible to compare indicators over time
The project is based on the formation of a representative sample corresponding to the regional car sales structure of the studied brands. In the course of the study, we get a consumer assessment of owners of the most popular brands in the ranking of Russian sales (about 30 brands).
The project also provides an opportunity to compare the change in indicators by brand annually, as well as ask your own questions to respondents participating in the survey.
The Survey Assesses:
- Satisfaction with the car (for a number of parameters)
- Satisfaction with the service at the official dealer service (for a number of parameters)
- The trust index for the dealer's service center
- The repurchase index and the NPS index
In 2018, the third wave of research took place. Due to the low sales volume, the Great Wall brand was excluded from the assessment. As a result, the total number of brands presented in the report is 30, and the total number of respondents is more than 3,000 car owners.
Key Topics Covered
1. Assessment methodology and key parameters
2. Satisfaction with the car
3. Satisfaction with the service in the dealer service center
4. Index of trust to authorized dealer's service center
5. Net Promoter Score (NPS Index)
6. Plans for replacing the current car
7. Characteristics of respondents
8. Consumer preferences by brands
- Audi
- BMW
- Chery
- Chevrolet
- Citroen
- Datsun
- Ford
- Geely
- Honda
- Hyundai
- KIA
- LADA
- Land Rover
- Lexus
- Lifan
- Mazda
- Mercedes-Benz
- Mitsubishi
- Nissan
- Opel
- Peugeot
- Renault
- Skoda
- SsangYong
- Subaru
- Suzuki
- Toyota
- UAZ
- Volkswagen
- Volvo
For more information about this report visit https://www.researchandmarkets.com/r/eork34
