MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Quotient Technology (NYSE: QUOT) today announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest standards against fraudulent, nonhuman traffic in digital advertising.
In addition, Quotient’s recently acquired influencer marketing brand, Ahalogy, has also received the TAG certification – an important recognition of Ahalogy’s ongoing effort to combat follower fraud on its influencer campaigns.
“I’m thrilled that TAG has recognized Quotient’s efforts to fight fraud and deliver quality digital advertising,” said Mir Aamir, President and CEO of Quotient. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high return on ad spend.”
Quotient’s data driven media platform delivers high performing creative to consumers using a blend of exclusive shopper data and online behavioral data. Quotient has a verified buyer audience of over 100 million, enabling the company to reach specific shopper segments through exclusive media partnerships with retailers – delivering engaging media messages on a retailer’s properties, on Quotient’s flagship consumer brand, Coupons.com, and on third-party properties across the web. It’s then able to measure those campaigns and tie them directly to in-store sales.
Fraud has been a particularly challenging issue for influencer marketing, where traffic from sophisticated bots is sometimes designed to look like consumers. To combat such fraud, Ahalogy partnered with Oracle’s Moat in June 2017 to provide a comprehensive third-party verification (TPV) solution in the influencer market. The TAG certification will now be a vital part of Ahalogy’s Tri-Verified™ solution.
“We think it’s important for all companies involved in the digital advertising supply chain to have high standards against fraud and help create a transparent ad ecosystem,” said Rachel Nyswander Thomas, SVP of Operations & Public Policy at TAG. “By achieving the TAG Certified Against Fraud Seal, Quotient and Ahalogy have taken an important step towards delivering a safe environment for brands online, and we commend them for their leadership in this area.”
TAG launched its Certified Against Fraud program in 2016 to combat invalid traffic in the digital advertising supply chain. The TAG Anti-Fraud Working Group developed and maintains the Certified Against Fraud Guidelines, as well as a suite of anti-fraud tools to aid in compliance with those guidelines.
It’s estimated that advertisers lose roughly $7.2 billion a year globally to bot-generated, non-human traffic, according to the 2016 ANA/White Ops Bot Fraud study. By encouraging companies in the digital advertising industry to meet these standards, the TAG Certified Against Fraud Program has been shown to be an effective tool in reducing fraudulent invalid traffic. According to a recent study, the use of TAG Certified Channels can reduce the level of fraud by more than 83% compared to the broader industry average.
Companies that are shown to abide by the “Certified Against Fraud” Guidelines receive the Certified Against Fraud Seal and can use the seal to publicly communicate their commitment to combating fraudulent nonhuman traffic in the digital advertising supply chain.
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is the leading digital promotions, media and analytics company using proprietary data to deliver personalized digital coupons and ads to millions of shoppers daily. Our core platform, Quotient Retailer iQ™, connects to a retailer’s point-of-sale system and provides targeting and analytics for consumer packaged goods (CPG) brands and retailers. Our distribution network also includes our Coupons.com app and website, thousands of publishing partners and, in Europe, the Shopmium mobile app. We serve hundreds of CPGs, such as Clorox, Procter & Gamble, General Mills and Kellogg’s, and retailers like Albertsons Companies, CVS, Dollar General, Kroger and Walgreens. We operate Crisp Mobile, which creates mobile ads aimed at shoppers, and Ahalogy, a leading influencer marketing firm. Founded in 1998, Quotient is based in Mountain View, California, with offices across the U.S., in Bangalore, India; Paris and London. Learn more at Quotient.com, and follow us on Twitter @Quotient.
Quotient, Quotient Retailer iQ, Shopmium and Ahalogy are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners.
