BOSTON--(BUSINESS WIRE)--Rack Room Shoes and Off Broadway Shoe Warehouse, a retailer supplying a variety of shoe styles for men, women and children online and in brick-and-mortar stores, achieved 777% ROI deploying Salesforce Marketing Cloud with payback in two months and an annual average benefit of approximately $11 million, according to a study by Nucleus Research.
Headquartered in Charlotte, NC, Rack Room Shoes sell shoes online and via a network of 500 brick-and-mortar locations across the United States. Looking to transition away from a third-party vendor to manage digital marketing campaigns, the company sought a solution that would provide more visibility and reduce costs while increasing the number of campaigns that could be managed.
“By investing in Salesforce Marketing Cloud, Rack Room didn’t need to invest in additional training as employees were capable of becoming accustomed to the product quickly having used other Salesforce products in the past. When selecting a new marketing solution, it can pay dividends to invest in a vendor with which the company’s employees are already familiar with,” said Rebecca Wettemann, VP of Research at Nucleus Research.
Central to the company’s selection of Salesforce Marketing Cloud included e-mail marketing and lifecycle management features. The new deployment also enabled Rack Room to engage multiple channels via e-mail, text and push notifications with a greater level of scalability and customization. Automation helped to increase the frequency of marketing campaigns as the customer in-store rewards program was further expanded.
Nucleus quantified the initial and ongoing costs of software subscription fees, e-mail address fees, consulting and personnel time to implement and support the application on an ongoing basis over a 3-year period. Benefits were quantified using revenue, profit margin, and a multiplier to attribute increased earnings directly to Salesforce Marketing Cloud.
See the full report and further benefit details at: https://nucleusresearch.com/research/single/salesforce-roi-case-study-rack-room/
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About Nucleus Research
Nucleus Research is a global provider of investigative, case-based technology research and advisory services. We deliver the numbers that drive business decisions. For more information, visit NucleusResearch.com or follow us on Twitter @NucleusResearch.
