AUSTIN, Texas--(BUSINESS WIRE)--SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation, and lead nurturing CRM solution company, today announced the launch of a new platform they’ve been piloting and will now be exhibiting at the Digital Transformation Summit in Austin this week. The platform, SmartTouch® Geo, is breakthrough geofencing technology built specifically for home builders and residential developers.
Using geofences to capture “in-market” buyers, builders and developers can now target buyers at competitor model homes, apartment complexes, sales offices, events, and more; deliver ads straight to the smartphone in a buyer’s pocket while they shop; and track buyers back to a set “conversion zone,” the builder or developer’s own model. SmartTouch® Geo is the next step in smart real estate marketing with an unprecedented low cost per tour averaging at about $50. How it works:
- Target Locations & Events Where Homebuyers Gather
- Capture Homebuyers from These Target Zones
- SmartTouch® Geo Delivers Your Ad
- Track Visitors That Walk Through a Conversion Zone
- Increase Model Home Traffic
“Geofencing and geotargeting have been around for a while now. We certainly didn’t create geofences. We’re just helping builders and residential developers use them the right way to target bottom-of-the-funnel ‘in-market’ buyers already in the touring stage with a simple but effective platform,” said Robert Cowes, President and Co-Founder of SmartTouch® Interactive.
Depending on the price point and target demographic a homebuyer can take from 3-12 months to decide on which home they want to buy. Strategies and tactics like email marketing, SEM, and social, help builders stay top of mind during the buyer life cycle, but SmartTouch® Geo can capture a buyer in the moment and influence a buyer’s decision to tour in seconds.
“The SmartTouch® Geo solution is one of the most compelling pieces of technology we have available in our homebuilder marketing tool kit. We’ve launched a few geofencing campaigns for our Houston communities and are seeing significant results with homebuyer visits to our model homes and an overall lower cost per tour,” said Jack Bombach, Houston Division President, Saratoga Homes.
SmartTouch® Geo allows home builders and residential developers to target, advertise to, and track home shoppers in real-time using the device they take with them everywhere – their smartphone. The platform leverages cutting-edge geofencing technology to specify target zones (such as competitor model homes, apartment complexes, and sales offices), push ads straight to a captured shopper’s mobile device, and track the shopper back to a builder or developer’s own model. SmartTouch® Geo is location-based marketing with a tangible ROI that puts data to model home traffic and captures more qualified, bottom-of-the-funnel shoppers already in-market and ready to tour.
SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs as well as a lead management and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch® team’s expertise in lead generation and digital marketing helps home builders and residential developers that require a multi-touch sales cycle to create demand for their product and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard as a lead gen, single-solution provider that integrates CRM, Marketing Automation, Email Marketing, and Inventory Management all in one platform, SmartTouch® NexGen. http://www.smarttouchinteractive.com
