AUSTIN, Texas--(BUSINESS WIRE)--HCB Health, one of the nation’s leading healthcare advertising agencies, announced Kim Carpenter’s new role in leading the development of a provider and consumer services division within the agency. Her new responsibilities will be critical in driving HCB Health toward a fully integrated consumer- and patient-centric engagement model from brand to direct marketing.
Over the past 12 years, Carpenter’s impactful presence has influenced much of HCB Health’s award-winning work. In 2017, Carpenter was named one of the PharmaVOICE 100 — a list of today’s most inspiring healthcare leaders.
“Kim has been a predominant force in the stellar growth of HCB,” said HCB Health Partner and CSO Nancy Beesley. “Her insights into the mind of the HCP go way beyond their prescribing habits. She also understands the mind of the patient, whether it is cancer or cataracts, and she genuinely knows who they [the patients] are and, ultimately, how they will behave.”
Previously, Carpenter managed the account services, digital and media teams across all HCB Health offices. She will now provide strategic guidance to clients who are looking for better ways to build more human relationships with their audiences, as well as build stronger, enduring brands.
“I am aiming to utilize my new focus to gather additional insights from patients, caregivers and referring physicians to better understand their motives for the benefit of our clients,” said Carpenter.
HCB Health is an independent, full-service healthcare communications agency serving pharmaceutical, medical device and biotech clients. Headquartered in Austin, Texas, with offices in Chicago and New Jersey, HCB Health has built a presence outside of the traditional pharma ad agency mold for the past 16 years. HCB Health’s independence frees them from the constraints that plague larger agency networks. Their mantra: “We listen.” They genuinely believe that listening to their clients and their customers is the best way to build happy and healthy brands.
To learn more about HCB Health, visit HCBHealth.com or follow them on LinkedIn at linkedin.com/company/hcb-health and on Facebook at facebook.com/HCBHealth.