MENLO PARK, Calif.--(BUSINESS WIRE)--Even though the holiday season is officially over, consumers are still sending their loved ones holiday gifts. Loop Commerce, the most widely deployed digital gifting platform, today announced that its award winning and patented GiftNow® service is being used to accommodate late gift-givers at major retailers including Target, Saks Fifth Avenue, Neiman Marcus, Macy’s, American Giant, Banana Republic, DXL, Athleta, and others. GiftNow offers consumers the ability to send highly personal and thoughtful gifts stress free, without knowing the recipient’s preferences or being restricted by shipping times. Being able to deliver these gifts instantly through email, text or social helps those many belated gift shoppers with their needs for a fast and convenient turnaround of their gift – anywhere and anytime.
According to Loop Commerce, up to 51% of gifts purchased through GiftNow after Christmas have been sent as belated holiday gifts. Further, the data showed that 64% of the gifts purchased were sent to recipients more than 20 miles from the gift sender. Finally, Loop Commerce noted that these gifts were sent to recipients via text at twice the rate of pre-holiday gifts, further emphasizing the need for immediacy. The results were based on an analysis by Loop Commerce of GiftNow transactions completed between December 25th through December 29th.
“Gifting is an important year-round activity, and GiftNow is another great way Target can be there for guests – for both last-minute shopping and even when guests are running a little late on things,” said Dawn Block, Target’s senior vice president of digital. “GiftNow allows Target guests to easily and instantly send gifts, which is especially handy during busy times like the holidays.”
With Loop’s innovative GiftNow solution, retailers provide those shopping for others the ability to easily select an item, without the anxiety and guesswork of choosing size, color, style or even knowing the shipping address. Shoppers can start the gifting experience by clicking the GiftNow button clearly visible on the product pages.
“GiftNow is the industry standard for digital gifting,” said Loop Commerce CEO and Co-Founder, Roy Erez. “As consumers do more of their shopping online, both they and those who are receiving their gifts, are benefiting from the GiftNow service through a better, stress-free, more thoughtful digital gifting experience. Belated gifting is one of the many opportunities available through digital gifting, so we’re happy that our retailers and they’re shoppers are benefiting from GiftNow with their various gifting needs and use cases.”
About Loop Commerce
Loop Commerce is driving a paradigm shift in commerce with its award winning, patented GiftNow® service, by removing the obstacles consumers face when trying to buy a physical product as a gift. Loop is an enterprise-grade, fully customizable solution powering the gift shopping experience and checkout for leading retailers. By integrating the personalization of gifting and tackling the challenges associated with gift shopping, Loop makes buying gifts not only seamless, stress free and thoughtful for consumers, but accessible when no other option exists, therefore driving significant business value and incremental sales for retailers. Loop’s solution seamlessly integrates with retailers’ online stores through a zero-integration implementation, fueling increased business, reducing costly returns and exchanges, and enhancing customer acquisition and loyalty. The company’s groundbreaking SaaS solution was built and optimized with significant R&D and collective experience working with some of the largest and most demanding retail brands. Loop is backed by PayPal and key executives in technology, e-commerce and retail. For more information about Loop Commerce, visit our website www.loopcommerce.com, and follow us on LinkedIn.
