TORONTO--(BUSINESS WIRE)--For Canadians, having the “good life” means sustaining good health, achieving financial security, and enjoying leisure time – the same top-three factors cited by consumers worldwide in recent GfK research.
The market insight experts at GfK asked 23,000 consumers online in 17 countries which factors would be part the life they would like to have – the often-elusive “good life.” Respondents chose from 15 possible elements.
In Canada, “good health” was selected by eight out of ten (82%) of respondents – slightly higher than the global average (78%). Over three-quarters (77%) of Canadians cited “financial security” – substantially above the global figure (70%). And over two-thirds (69%) in Canada picked “free time/leisure time,” versus 64% worldwide.
Scoring surprisingly low, in Canada and globally, are answers such as
- children – 49% in Canada; 46% global average
- college education – 24% in Canada; 23% global average
- spiritual enrichment – 33% in Canada; 39% global average
To download our infographic in high-resolution, please click here. Get GfK’s complimentary “Good Life factors” report to see key demographic data for each of the 17 countries included in this survey.
Younger age groups more likely to prioritize college
College education has greater “good life” resonance with younger people than older ones, in Canada and worldwide. Almost four in ten (37%) Canadian teenagers picked college as a good life factor, compared to 29% globally. The figure drops to 25% of Canadians in the 20-to-29 and 30-to-39 age groups, and 21% or 22% for older Canadian consumers.
This trend of lessening popularity within older groups of Canadians is also generally seen for other “good life” factors, including “really nice clothes, accessories or jewelry”; “having the latest electronics or gadgets”; and “having a luxury or second car.”
In direct contrast, “good health,” “financial security,” and “control over one’s own life” are usually more popular among older age groups – Canadian and global – than younger ones. Almost 9 in 10 (89%) Canadians aged 60 or above cited health as a top good life factor, and 85% in this age group chose financial security – almost 10% above the next highest cohort.
About the study
GfK interviewed 23,000 consumers online in 17 countries in the summer 2017. Data are weighted to reflect the demographic composition of the online population aged 15+ in each market. The global average given in this release is weighted, based on the size of each country proportional to the other countries.
Countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA.
