TEMECULA, Calif.--(BUSINESS WIRE)--Delicate Seams today announced the launch of its first line of age-appropriate, inclusive garments for adolescent girls. The line of undergarments was unveiled at a gala launch party and fashion performance on Sunday, November 12th at Wilson Creek Winery in Temecula, Riverside County, Southern California, and is now available for sale at Delicate Seams’ e-commerce destination, delicateseams.com.
“As a mother, I simply could not be more proud and excited about the official launch of Delicate Seams, which was founded on the simple principles of being functionally comfortable, age-appropriate, and inclusive, inspired by the needs of my daughter, Faith,” said Aida Yodites, founder of Delicate Seams and a mother of two.
The event included a special preview of Delicate Seams’ upcoming line of girls’ sleepwear as well as a pop-up shop, which quickly depleted its inventory.
Yodites continued, “We had a unique sneak-peek of the upcoming sleepwear line in the form of an unforgettable fashion performance by Temecula Dance Company at our launch party! I know all moms will be happy to hear that every piece in the collection is under $30 and our online store is now officially open. We are eagerly anticipating empowering a diverse array of young girls with our initial line of undergarments. These garments must be seen – and tried on – to be believed. Not satisfied with what’s available in the mall and big box stores, I created a line of girls’ clothing that is truly a cut above: amazingly soft and comfortable, but with forgiving fabric, ensuring that each piece can accommodate for a variety of body types. Moreover, this is the only line of undergarments for girls in this age range that I’m aware of to feature flesh color tones from across the spectrum, ensuring that girls of all backgrounds can experience the Delicate Seams difference!”
Delicate Seams’ line of undergarments is available for sale exclusively at delicateseams.com.
About Delicate Seams
Delicate Seams is a labor of love for Southern California “Mompreneur” Aida Yodites. A mother of two, she was inspired to create Delicate Seams by her young daughter. Delicate Seams’ first offering is a line of undergarments for girls around ages 10-14, in a variety of inclusive tones for girls of all ethnic backgrounds. Aida plans to launch a line of sleepwear by Fall 2018 and a line of swimwear by Spring 2019, all for girls in the same age range, and always about age-appropriateness and inclusivity.
Delicate Seams: Bridging the gap between young girl and young lady!
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