MINNEAPOLIS--(BUSINESS WIRE)--Blend the immediate action of classic direct response with the lofty creative imagination of brand advertising and the streamlined accountability of pinpoint analytics. That’s the winning formula Marketing Architects is using to make TV and radio hyper relevant in an increasingly digital world. Heightened demand for their proprietary approach to accountable broadcast advertising has created opportunities for key players at the company to step up and advance their careers. The agency announced three promotions today into roles that support TV advertiser success and reinforce strong relationships with radio stations.
Whitney Stratten was promoted to Account Director for the Advertiser Services team. In her new role, Whitney is taking the helm and working directly with advertisers to drive campaign strategy. Directing campaigns in both television and radio, she’s primarily focused on a variety of B2B clients, as well as online education, real estate and hair restoration.
Brianna Noeldner was promoted to Account Manager for the Advertiser Services team. In her new role, Brianna will work directly with advertisers to manage projects and help shape campaign strategy for both television and radio. She’ll continue working closely with Whitney to support B2B clients, but she’s also working with financial services, beauty products and insurance.
Nikki Erkkila was promoted to Director of the Affiliate Services team. In her new role, Nikki is helping to lead the team that manages the complex needs of radio stations across the country. Thanks in large part to Whitney and Brianna’s efforts, the agency has enjoyed a resurgence in radio and Nikki has been instrumental in solidifying station relationships and finding profitable media opportunities.
“The growth we’ve enjoyed this year wouldn’t have been possible without the tireless efforts from these three individuals,” said Chuck Hengel, CEO of Marketing Architects. “We’re a stronger company thanks to Nikki’s incredible industry knowledge, Brianna’s enthusiasm for client success, and Whitney’s uncanny ability to rally teams towards winning campaign objectives.”
About Marketing Architects
Marketing Architects is a customer acquisition agency delivering bottom-line results to top-shelf brands through responsive audio and video advertising. Based in Minneapolis, they’re celebrating their 20th anniversary this year. With award-winning creative, media and conversion tech platforms combined under one roof, their clients receive breakthrough campaigns proven to funnel and convert customers with staggering efficiency. For more information about Marketing Architects, visit www.marketingarchitects.com.
Marketing Architects is a registered trademark of Marketing Architects, Inc.