WASHINGTON--(BUSINESS WIRE)--In a move to bolster group licensing opportunities and provide the ability for athletes to support athletes in growing their business, REP Worldwide (Representing Every Player) launched today as a first-of-its-kind group player representation business that offers licensing and brand management services to athlete-driven sports properties.
NFL Players Inc., the licensing and marketing arm of the NFL Players Association (NFLPA) is joined by founding partners – the U.S. Women’s National Team Players Association (USWNTPA) and the Women’s National Basketball Players Association (WNBPA).
The NFLPA is the majority shareholder and will work in collaboration with its founding partners to develop the business. REP Worldwide will feature an athlete advisory board and an executive board, each comprised of representatives from its founding partners.
Given its more than 25 years operating a successful sports group licensing program, as well as experience launching diverse businesses, the NFLPA and its partners are well-positioned to alter the playing field with this new venture. REP Worldwide will offer extensive resources and expert representation to a selectively cultivated portfolio of athlete-driven sports properties, as they seek to govern their brands. The ultimate goal is to create and manage sustainable group licensing and player-marketing programs.
REP Worldwide’s initial representation services will include: strategic planning; leveraging athlete intellectual property group rights; structuring licenses and sponsorships; consulting on marketing activation strategy; driving support for players and licensees at retail; as well as developing unique content opportunities across platforms via ACE Media, the NFLPA’s content and production subsidiary.
The USWNTPA represents the rights of women soccer players in the United States, including the U.S. Women's National Soccer Team. Fueled by support at home and abroad, the 2015 team was part of the most-watched soccer game in U.S. history in its win over Japan to capture its third World Cup. The USWNTPA’s roster of stars along with its development of up-and-coming players and personalities points to a bright future both on the pitch and off.
The pioneering WNBPA – the first labor union for professional female athletes and the current union of women’s professional basketball players in the WNBA – protects the rights of its players and assists them in achieving their full potential on and off the court. There is a high level of excitement and momentum around the members of the WNBPA following historic levels in attendance, viewership, social media engagement, and merchandise sales during the WNBA’s most recent postseason.
As the connection between players and fans is stronger than ever because of social media engagement and the demand for unique, player-driven merchandise continues to grow across all sports, REP Worldwide, fueled by the success of the NFL Players Inc. business model, is at the forefront of this upward trend in sports licensing. Please visit www.repeveryplayer.com for additional information.
EXECUTIVE AND PLAYER QUOTES
“We’re excited about the potential of this new business. Building on the
athlete likeness commercialization successes we’ve seen through the
NFLPA, REP Worldwide can immediately stand alone in terms of what it can
offer athletes and partners alike.”
– AHMAD NASSAR, PRESIDENT, NFL PLAYERS INC.
“NFL Players Inc. is an incredible model that has generated a lot of
success for NFL players and our union. I’m sure opening up our model to
other players and sports services with REP Worldwide will allow them to
enjoy the same kind of results and benefits that I've enjoyed. I'm
excited to get this business started and lend my support in helping grow
all group player licensing programs.”
– JOHNSON BADEMOSI, NEW ENGLAND PATRIOTS
“The UWSNT is excited to be a part of this new organization – one that
understands and believes in the value and group marketing opportunities
creating by our USWNT players. Coming off the back of an incredibly
successful year for women’s soccer, both in the U.S. and abroad, we see
enormous potential to capitalize on the group licensing and marketing
opportunities through REP Worldwide. We’re looking forward to working
with our REP Worldwide partners to bring the organization’s offerings
and expertise to other athletes and teams.”
— BECCA ROUX, INTERIM EXECUTIVE DIRECTOR, USWNTPA
“The players of the USWNT are proud to partner with the NFLPA and WNBPA
on this new venture, which ultimately is about athletes supporting
athletes to help each of us, and our teams, maximize their value and
potential. Our team has had phenomenal success in the past several
years, both on the field and commercially, and we are excited about the
even greater heights we can reach working with REP Worldwide. And, we
are pleased to be founding partners in an organization that will help
other athletes and teams do the same.”
– MEGHAN KLINGENBERG, PLAYER REPRESENTATIVE, USWNTPA
“Working with REP Worldwide gives the WNBPA a leap forward in our group
licensing program. The WNBPA is the first sports union for women and
next year we celebrate our twentieth anniversary. We want this milestone
year to include maximizing all licensing and marketing opportunities for
our incredible and diverse athletes.”
– TERRI JACKSON, DIRECTOR OF OPERATIONS, WNBPA
“On behalf of the WNBPA Executive Committee and the player membership,
we are thrilled with this opportunity and see it as a great fit. NFL
Players Inc’s recognition of the WNBPA as a founder and an equity
partner creates a collaboration that not only aligns with our vision,
but that also strengthens our collective voice.”
– NNEKA OGWUMIKE, PRESIDENT OF WNBPA EXECUTIVE COMMITTEE