SAN JOSE, Calif.--(BUSINESS WIRE)--GlobalLogic, a leader in digital product development services, today announced the launch of its GlobalLogic OTT Application Services (OASIS) program, to help its customers accelerate the development of over-the-top (OTT) streaming applications, and support the growing community of brands looking to distribute content via their own streaming media channels. The OASIS program is a full-lifecycle turnkey solution that covers design, engineering, maintenance and support to help media companies bring their content to life on increasingly popular streaming media platforms. GlobalLogic OASIS combines the company’s extensive experience in design, UI/UX and OTT application development on multiple OTT platforms with Agile development processes.
Streaming media consumption continues to rise. According to the comScore® Cross-Platform Future in Focus 2017 U.S. Report: “The younger demographic segments are more likely to spend time on their mobile devices and less likely to spend time watching live TV. In fact, Millennials already spend more time on mobile than they do watching live TV. It should be noted, however, that younger viewers are likely watching more TV via OTT [streaming] services and time-shifted via DVR and video-on-demand (VOD).”
“As viewing habits change, having a stand-out app on popular streaming devices becomes critical,” said Stephan Hamberger, director of application development & user experience at Red Bull TV. “Leveraging GlobalLogic OASIS has allowed us to simplify design and development, while introducing an iterative process that enables us to introduce new features faster than ever before. In addition, GlobalLogic’s resources and level of expertise have significantly increased the performance and stability of our apps and reduced costs.”
Designing and developing applications for multiple devices and platforms requires a wide scope of engineering skills and the ability to stay on top of platform evolution. At present, companies make significant investments building in-house teams or hiring multiple specialists to develop applications. GlobalLogic’s OASIS offers a one-stop-shop experience, by combining multiple specialties and full-lifecycle development services in one offering.
“OTT is becoming mainstream and media companies must address this changing dynamic quickly,” said Arya Barirani, chief marketing officer, GlobalLogic. “We’re very pleased to offer the OASIS program to our customers, giving them everything they need to create the most engaging experiences possible for their customers quickly and efficiently”
GlobalLogic’s competency comes from its extensive experience in developing 50+ Roku® channels and hundreds of iOS and Android mobile applications for Communications and Media companies.
“The number of organizations looking to create engaging experiences on the Roku platform has been steadily increasing,” said Ilya Asnis, senior vice president of Roku OS at Roku. “As a highly-experienced Roku developer, GlobalLogic has proven to be a capable supplier of OTT application services and has helped our clients create quality channels on our platform with superior user experiences.”
For brands investigating their options, GlobalLogic has produced a free eGuide titled Best Practices for OTT Channel Design Using Roku® SceneGraph. It describes user journeys, channel maps, and fundamental screen types used in modern OTT channels, and shows examples of best-practice UX designs using Roku's RSG framework.
GlobalLogic OASIS Solution
Free eGuide: Best Practices for OTT Channel Design Using Roku® SceneGraph
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GlobalLogic is a full-lifecycle product development services leader that combines chip-to-cloud software engineering expertise and vertical industry experience to help our customers design, build, and deliver their next generation products and digital experiences. We expertly integrate design, complex engineering, and agile delivery capabilities to produce superior business outcomes for global brands. Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending the benefits of our true global presence to customers in the telecom, automotive, healthcare, technology, media and entertainment, manufacturing, and semiconductor industries.
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