Havas’ New Chief Strategy Officer Paves Way for Modern Planning

Anna (Newburn) Parker Takes a Radically Pragmatic Approach To Strategy Across Havas Chicago Portfolio

CHICAGO--()--Havas Chicago announced today that Anna Parker is the company’s new chief strategy officer. A major contributor to the transformation of the Havas Chicago Village, Anna has helped the agency grow, change and adapt to be the best partner for the modern CMO and brands. In her six years at the agency, she’s built a social-first program that eliminates rhetoric and prioritizes original insights.

Under her leadership, Havas has become less reliant on syndicated research and copy-heavy briefs. Instead, her team focuses on first party data, real time insight from social listening and analytics, and proprietary research executed at both the global and hyper-local levels. By prioritizing subcultures and desires – rather than segments and demographics – along with asking better questions, Anna’s team is able give brands the most authentic insights and connection with consumers.

“Anna has the rare combination of hunger, hustle and humility paired with a distinct and effective take on strategy that gives our clients an unfair advantage in their markets,” said Tatia Torrey, president and chief client officer of Havas Chicago. “She has been an impactful part of the transformation of Havas Chicago, as one of the most modern agencies in America, and I couldn’t be happier to announce her new role on the executive team in Chicago.”

Before this promotion, Anna was the executive strategy director of the Havas Chicago Village and managing director of Havas Chicago’s cultural epicenter, the Annex. She helped bring brands clear, simple strategic direction and experiences that matter to the consumer. She was also accountable for the growth and development of all Annex clients, employees, events and thought leadership opportunities in the Atlanta and Chicago Annex offices. Additionally, she led the strategic initiatives to scale the Annex concept.

“One of the most important things I’ve learned through my experience at Havas is legitimacy,” said Anna Parker, chief strategy officer of the Havas Chicago Village. “Everything we produce as an agency – events, thought leadership, experiences – creates a dataset we can learn from and leverage. I believe that if you haven’t personally spent time in conversations or experiences with consumers, you can’t bring forward meaningful insights.”

Havas Chicago’s modern marketing model allows Anna’s team to move quickly, while leveraging technology and social platforms to generate original content and real-time human insights. She uses tools – Mobile Ethnography, Annex Reports, and Social Listening and Analytics – to bring great American brands closer to culture and their consumers in more meaningful ways.

With more than 14 years of experience in the media and advertising industry, Anna has worked on leading retail and CPG brands including Craftsman, Hefty, Coca Cola, Dish, Autozone, Kraft, REI, Volkswagen and the California Milk Processor Board (got milk?).

Anna received her Master of Advertising degree at the University of Florida, and has lectured at the University of Florida Warrington College of Business and the University of Chicago Booth School of Business. She is passionate about building and maintaining relationships within the Havas network and beyond, leveraging global resources and strategies to solve today’s toughest marketing challenges. She joins Havas Chicago’s executive leadership team which includes Paul Marobella, Jason Peterson, Tatia Torrey, Jennifer Marszalek, Lisa Evia and Angelo Kritikos.

About Havas Chicago

Havas Chicago is an agency committed to invigorating iconic American brands through cultural relevance. The agency brings an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Group, a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, Havas Chicago fuses an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more on the website, or follow us on Twitter, Facebook and Instagram.

Contacts

Havas Chicago
Mariana Parke, 312-640-3296
mariana.parke@havas.com

Contacts

Havas Chicago
Mariana Parke, 312-640-3296
mariana.parke@havas.com